Samantha Wasser of by CHLOE – Because of Passion

Delivering on a social media strategy and a thoughtful marketing plan as part of the DNA of launching a business from the beginning, finding people who roll with punches matters, the art of winning with a small team, the impact of making yourself valuable, and persevering in spite of tough personal challenges… Samantha Wasser, Restaurateur and Founder of by CHLOE, & Co-Founder of DEZ and The Sosta, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, along with a surprise and a brainstorm. In this episode: Getting into the food world Spending a lot of free time in restarants with friends, inspiring to go into the business Building by CHLOE for 3+ years Studied sociology/psychology in college  The 2009 job market was tough, Samantha worked for a year wthout pay to get her foot in the door Samantha on how she only wanted to work with her father in restaurants if she could create her own brands How she has created an “Instagram dream”, everything so thought-out in appearance and function How Samantha was excited for vegan restaurants because of her impending wedding then she decided to create a vegan restaurant that was approachable and felt like you really belong Instagram feed vs. stories Using stories to connect with customers and engage users Cookies and pastries are so instagrammable CBD-infused by CHLOE sweets Sourcing CBD oil A kind of traveling pop-up plus a dozen locations Managing so many business priorities Finding the right partners You figure it out, all encompassing, you will find the tme when something is meaningful for you How the business recently took on outside funding for first time Growing the team, identifying the right employees, building culture with experiences, being a fun boss A typical day for Samantha How Samantha doesn’t want to be a boss that is unavailable or at a distance The importance of an open office environment Focusing on best skills with the immediate team Mistakes that have been made Kombucha Samantha’s fertility journey while running business, putting yourself first when it matters so much The emotional impact of miscarriages and how it created a lack of openness, how that changed with IVF Pilates and yoga a part of game-changing routine Maternity leave for an entreprenista? A brainstorm for a new restaurant idea

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