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EO 360°: A podcast by the Entrepreneurs' Organization

How Companies Can Set Prices Fearlessly | Casey Brown

09 Dec 2025

Description

Casey Brown is a top pricing expert and professional speaker. She is the founder of Boost Pricing, where she helps companies discover their true pricing power and increase profits. Over the course of her career, Casey has personally helped over 1,000 companies generate more than US$1 billion in incremental profits. This episode focuses on how entrepreneurs can confidently own their value and negotiate fearlessly. Casey talks about common customer tactics and gives you practical steps to set prices that reflect your worth. She is also a best-selling author and her book, Fearless Pricing, guides business owners to own their value and command the prices they deserve. Listen in. Links: Casey's Website: https://www.caseybrown.com/ Casey's LinkedIn: https://www.linkedin.com/in/caseybrownboost/ Boost Pricing: https://boostpricing.com/ Fearless Pricing: https://a.co/d/e9oWiq4  

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