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EO 360°: A podcast by the Entrepreneurs' Organization

Purpose-driven Swag | Lou Elliott-Cysewski

03 Jan 2023

Description

Lou Elliott-Cysewski is the co-founder of Coolperx, a purpose-driven business whose mission is to transform the "toxic swag industry into a credible, brand-building force for people and the planet." Coolperx is the first climate-neutral merchandising company in the world. Through Lou's leadership, Coolperx has helped many clients provide more sustainable and impactful gift-giving, including Google, Microsoft, and T-Mobile. Listen in as Lou shares her insights into the corporate swag industry and how her history as a nurse influenced her decision to start this company. Links Coolperx: https://www.coolperx.com/ Lou on LinkedIn: https://www.linkedin.com/in/louelliottcysewski/

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