Ep 170 - Ray Algar Reveals the Fitness Industry Trends That Will Define 2021 and Beyond

Today, we are speaking with a global health and fitness industry analyst who is committed to improving the health and well-being of society. He is the Founder of Gymtopia, the award-winning platform distinguished for curating corporate social responsibility projects and authoring reports that analyze the fitness industry's evolution. With a mission to help purpose-driven, high-impact social enterprises be successful, he produces work that is both inspiring and influential. His most recent report: Health Club Industry Active Ageing Report argues that the fitness industry needs to harness the opportunity of engaging an ageing society. What do consumers really want? What does it mean to operate a purposeful business? How do you get the government to care about the fitness industry in this era of COVID? You're about to find out. Please welcome the Managing Director of UK-based Oxygen Consulting and Founder of Gymtopia, Ray Algar, to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/BqwKwbtllao Escape Your Limits homepage – https://escapefitness.com/podcast   Ray Algar is a global health and fitness industry analyst who is committed to improving the health and well-being of society. He is the Founder of Gymtopia, the award-winning platform distinguished for curating corporate social responsibility projects and authoring reports that analyze the fitness industry's evolution. Ray Algar is a UK-based strategic business analyst and adviser to the global health and fitness industry. His entire career has involved collaborating with organisations to encourage people to become healthier and more physically active. Fitness businesses have been started or scaled from the insights contained in his work. He is motivated by a deep sense of curiosity and a desire to produce work that has the capacity to move people. With a mission to help purpose-driven, high-impact social enterprises be successful, he produces work that is both inspiring and influential. Visit www.oxygen-consulting.co.uk to learn more about Ray Algar.   Episode highlights - Let go of what's no longer serving you. Consumers don't just want a product. They want a story. Even world-class leaders make mistakes. Big shifts in the ways consumers are interacting with physical activity. Creating places of belonging within the industry. Phenomenon of 'gym substitution.' Why biggest is not always best. Having a compass in times of volatility. Creating social impact. Learning lessons COVID has taught the industry. Join Matthew Januszek in conversation with Ray Algar.

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