Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Escape Your Limits & LIFTS

Ep.2 - James Balfour, The co-founder and CEO of 1Rebel

18 Dec 2017

Description

Following personal achievements of climbing Mount Everest at 24 years-old and conquering the South Pole, James ripped up gym contracts to pioneer pay-as-you-go memberships in London. His legacy in fitness has been cemented since childhood when his father founded Fitness First. James then went on to team up with his father to co-found successful brand Jatomi Fitness before joining with business partner Giles Dean to set-up 1Rebel – the gyms for people who hate gyms. With a mission statement of revolution and disruption in the fitness industry, James explains how 1Rebel is leading the way of intensity in the city through bespoke boutique brilliance.   Episode highlights: What it's like to grow up under the influence of a high-profile entrepreneur in the fitness industry while trying to find your own direction. How you can focus on your strengths by finding ways to complement workload on your weaknesses. Discover why James' passion for innovation led him away from a solid business prospect to risk his previous success in favor of a new direction of workouts and gym access without the contracts. Learn the lessons of avoiding overzealous growth, loss of brand traction, market pressures, property deal dangers, and how to adapt to market changes to succeed long term.   Join Matthew Januszek in conversation with James Balfour to hear about the pros and cons of a family business and how innovation will always lead the way to exciting success in fitness. Don't forget to like and subscribe.

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.