LIFTS Episode 82 - Building Gyms for Longevity, Not Just Muscle | Rod Hill of Zenergie

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this compelling episode, hosts Matthew Januszek and Mohammed Iqbal speak with fitness veteran Rod Hill about his latest venture, ZENERGIE – a revolutionary gym concept focused on longevity, functional health, and the 40+ demographic. Topics include: Why Rod believes the 40+ market is the most underserved in fitness. Spain's role as a rising longevity hub. How AI and smart equipment are shaping personalized wellness. Rod's critique of pharmaceuticals vs. fitness in preventative care. What ZENERGY offers that traditional gyms and wellness centers don't. The link between emotional well-being, strength, and VO2 max. Franchising fitness for healthspan, not just lifespan. Educating vs. intimidating: a new approach to member engagement. 👉 Learn more about Rod Hill: https://www.linkedin.com/in/rod-hill-9483506/ 👉 Learn more about Zenergie Body & Soul: https://zenergiebodyandsoul.com/zenergie-longevity-gym/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro & Hosts Catch Up 4:24 Matthew's Health Hack Experience 7:15 Welcome Rod Hill – Fitness Veteran 12:51 Why Spain is the Longevity Capital 20:40 The Untapped 35+ Fitness Market 22:41 Rod's Vision for Longevity Gyms 29:56 Exercise as Medicine 35:43 AI & Personalization at ZENERGY 41:07 Business Model & Market Opportunity 50:29 Takeaways & Final Reflections 52:37 Living Your Last Decade with Strength 55:35 Final Thoughts & Closing

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