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Estheticians in Business

Email Isn’t Dead — It’s Still One of Your Best Booking Tools

22 Dec 2025

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✨ Episode Summary:If you’ve been ghosting your email list — this is your sign to send something today.In this week’s Marketing Monday, Allyson is dishing out the truth bomb that estheticians need to hear:Email isn’t dead. In fact, it might be the most underused booking tool in your business.Here’s why:Email reaches clients AFTER they leave your treatment roomIt stays in their inbox until they’re ready to take actionIt quietly books behind the scenes (even when your IG posts flop)You don’t need fancy automation. You just need a simple, repeatable plan — and this episode gives it to you.🧠 What You’ll Learn:Why email outperforms social media in visibility + actionThe 3-part format to make email writing simple and repeatableWhat to send this week (with examples you can steal)💌 3 Easy Email Ideas to Try This Week:“Last Chance” Email — highlight this month’s final openingsSkincare Tip of the Week — include a CTA to book or replyCreate a Freebie — like a skincare checklist to start collecting leads📣 Special Mention:This episode features a shoutout to email marketing expert Jen Goff, who recently did a Facebook Live training inside the Estheticians in Business FB group.👀 Replay AvailableWatch the full session with Jen Goff here:👉 [Link to Jen’s group]👉 Link to Estheticians in business the Facebook Group! 🎯 Reminder:You don’t need 10K followers to make money.You need 100 good emails + one solid message.📥 Email books quietly.📊 Email converts consistently.💸 Email makes you money without the burnout.🔗 Don’t forget to:✅ Subscribe to the podcast✅ Check the show notes for Jen’s group + free trainings✅ Share this with another esthetician who needs the push to finally send an email

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