Preparing for 2026 With a Real Plan (Not just "New Year, New Me")

Links Mentioned: ⁠Booked Solid Bundle + New Year Accelerator (Non students)⁠⁠New Year Accelerator (Current students)⁠⁠Estheticians in Business Facebook Group⁠Follow Allyson on Instagram → @estheticiansinbusinessIn this episode of Estheticians in Business, Allyson walks you through how to actually prepare for 2026 with a real, simple plan instead of just hoping next year will magically be better.You will learn what to focus on, what to stop doing, and how to create a practical roadmap that takes you from “I am doing all the things” to “I know exactly what to work on next.”Allyson also shares details about the New Year Accelerator Bootcamp and how it pairs with the Booked Solid Bundle so you can walk into 2026 with structure, strategy, and support.Why nothing changes on January 1 unless you change how you are running your businessThe common pattern of saying “next year will be my year” then repeating the same marketing and habitsWhy feeling stuck or behind usually means you need structure, not more hustleHow relying on motivation instead of direction keeps you overwhelmedThe difference between reacting to your business and planning for your businessReal life examples:Posting randomly between clientsOnly marketing when your books are emptyThrowing together last minute promotionsSaying yes to every client without a clear goalA true plan does not have to be complex or fancy. It needs a few key pieces:A clear income goalHow much you want to make in 2026How many clients and services that actually requiresA simple visibility strategyWhere you are showing upWhy you are thereHow often you will show upA retention systemHow you are getting clients to rebookWhy rebooking and retention are your real “bread and butter”A seasonal marketing calendarPlanning promos and themes in advance instead of scramblingChoosing which holidays or seasons you actually want to market aroundPersonal boundaries and CEO routinesSetting work hours, response times, and energy limitsWhy a burnt out esthetician cannot show up as a confident CEOWhat the 4 week live bootcamp covers:Week 1: Reset and RefocusClean up what is not working, get clear on what you actually want, and reset your focus for 2026.Week 2: Map Your Money MovesSet your income goal, break it into monthly targets, and map out the services and pricing that will support it.Week 3: Marketing and MomentumBuild your quarter one marketing plan, seasonal promos, and simple visibility strategy.Week 4: Systems and ConfidencePut your systems in place so you enter the new year feeling organized, grounded, and confident.Who it is for:Non students:You can join with the Booked Solid Bundle + New Year Accelerator combo, so you get the full framework and the live bootcamp together.Current students:You can join the New Year Accelerator only, since you already have the bundle.Spots are capped at 12 so it stays intimate and hands on. Each person also gets one private coaching call included.Allyson gives you five things you can start on right now:Write down your 2026 income goalList the main services that will help you hit that goalFigure out how many clients you need for that goalChoose one weekly marketing habit you can stick toSet one boundary for 2026Your scheduleYour DM/response timesThe types of clients or services you are willing to takeYou do not need a perfect 20 page plan. You just need clear direction and consistent, small steps.Booked Solid Bundle + New Year Accelerator (Non students)New Year Accelerator (Current students)Estheticians in Business Facebook GroupFollow Allyson on Instagram → @estheticiansinbusinessIf you are ready to stop winging it and start walking into 2026 with a real plan:Join the ⁠New Year Accelerator ⁠Or grab the ⁠Bundle + Accelerator ⁠if you are not a student yetAnd if this episode encouraged you, share it with another beauty pro who is tired of saying “next year will be my year” and is ready to actually build it.

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