Taking Your Business Seriously: Where to Start

Links mentionedFree training: Fully booked without losing your mind → [Webinar link]Join the Facebook community → [Group link]Instagram linkEstheticians in Business course and bundle → [Course link]Feeling overwhelmed by all the advice and still not sure what to do first? In this episode Allyson breaks down the true starting point for taking your business seriously. No fluff. Just the simple steps that move the needle.How to find your breakeven and set a real income targetWhy clear policies signal professionalism and protect your timeHow to build a simple marketing rhythm you can stick toThe mindset shift that turns a hobby into a businessKnow your numbersCalculate your monthly breakeven for rent, bills, productsAdd your desired personal income to set a clear targetMake it math, not mysterySet and enforce policiesClients respect what you respectUse policies to protect your schedule and client experienceIf something bothers you once badly, set a policy. If it irritates you twice, set a policyCreate a marketing rhythmPick one or two consistent channels you can maintainThink systems that run even when life gets busyReferrals, loyalty, partnerships, vendor events, weekly emailsMake the mindset shiftTreat yourself like a business ownerAsk if a choice builds a sustainable business that lastsHobbies spend money. Businesses make money00:00 Welcome and why this topic matters02:20 Honest pep talk about self doubt and caring enough to improve05:35 What a serious business actually does09:50 Working in pockets of time and stacking small wins10:45 Step 1: Know your numbers with a simple example13:25 Step 2: Policies that protect your business17:05 How to enforce policies and keep client experience high18:55 Step 3: Build a repeatable marketing rhythm22:35 Step 4: The mindset shift from hoping to building24:20 Putting it all together and real student example26:10 Resources and ways to get supportList every monthly business expense. Total it for your breakevenChoose one income goal for the month. Add it on topWrite or update three core policies. Publish them on your site and booking appPick two marketing actions you will repeat every week“Make it mathematical, not magical. Hobbies spend money. Businesses make money.”If this episode helped you, share it with a fellow esthetician and tag @estheticiansinbusiness so Allyson can cheer you on. 💗

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