The “Weird In-Between” Week: When You’re Tired, Your Brain Spirals, and Your Business Feels Off

If you’re listening and you feel tired, unmotivated, emotionally loud, or like your brain won’t stop replaying everything you “should” be doing, this episode is for you. This isn’t the holiday rush. It isn’t New Year energy. It’s that strange in-between week where a lot of solo estheticians quietly spiral, and it has nothing to do with you failing.In this episode, Allyson breaks down why tired brains lie, why comparison hits harder right now, and what to actually focus on so you don’t make panic decisions that cost you peace and money.Allyson starts by saying it clearly: your business isn’t broken. This week just messes with people because exhaustion makes everything feel heavier than it is.Inside the New Year Accelerator Bootcamp, Allyson sees how wildly different everyone’s business, services, goals, and numbers are. Lashes, waxing, higher Fitzpatricks, corrective facials, relaxation focused providers. Different paths, different timelines, different strategies. Social media rarely shows that reality.When you’re exhausted, your brain starts telling you stories like:Everyone else is booked but meI should be further alongMaybe this isn’t workingI need to change everything tonightAllyson shares how exhaustion can distort your thinking and why rest sometimes solves more than strategy.This week tends to hit hard because it’s a pile-up of:Financial pressureFamily stressRecovery from being sick or overworkedEnd-of-year comparison“Finish strong” pressureDisrupted routines and distracted clientsYour nervous system is already over it, so confidence dips and motivation disappears.Allyson gives a clear warning:This is not the week to panic.Avoid:Panic discounting your servicesPanic posting and scrambling for attentionRebuilding your entire business at midnightMaking big decisions from temporary exhaustionComparing yourself to someone’s highlight reelBurning it all down and starting a candle businessIf you feel like quitting right now, it’s coming from your energy, not your potential.Instead of doing everything, Allyson says to protect three things:You don’t need perfection. You need presence.One post, one story, one email. Just remind people you exist.Consistency beats intensity every time.Don’t chase brand new clients like a maniac this week.Follow up with the people who already know you.Rebooking is easier than rebuilding.Also, if people ghost you right now, it’s probably because they’re overwhelmed too. Follow up after the holidays.Stop answering messages at midnight.Eat something real.Sleep.Your business does not need you burned out.Allyson shares how simple systems like post-treatment cards and clear routines can reduce late-night client messages and protect your peace.This week is not for expansion.This week is for holding what you’ve built.A calm business outperforms a chaotic one, every single time.Slow or frustrating weeks can be feedback. Use it to identify what needs adjusting: visibility, retention, systems, or rhythm.You don’t need more motivation, you need steadinessSlow weeks are a season, not a verdictYour business doesn’t suck, your systems might need tighteningYou’re doing better than your tired brain is telling youFree class/webinar: How to get booked without feeling overwhelmedFind Allyson: Estheticians in Business on Instagram, Facebook, and the Facebook groupIf this episode helped you feel calmer and less alone, share it with a solo esthetician who’s been spiraling. And if you’re feeling stuck, DM Allyson. You’ll be talking to her directly.

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