Identity vs branding: The power of messiness

Part One of a two-part interview. We speak with Dr. Garrett Broad of Fordham University about social media and how it informs student outlooks. One of Dr. Broad’s key objectives is to help students to be comfortable with the messiness–the fluidity and complexity–of identity and to resist the pressure to be fully formed, branded. High school teachers can help students to understand the factors that shape people’s perspectives.They can encourage students to be open-minded, cultivate intellectual humility, and “show up” for social justice. Overview 00:00-00:57 Intros 00:57-02:42 Critical thinking by students 02:42-05:39 Branding vs. identity 05:39-09:17 The “messiness” of identity 09:17-12:56 Thinking by students about the ethical implications of their work plans 12:56:-15:06 Networked movements for social justice 15:06-19:31 Social media’s impact on students’ views 19:31-21:21 Social media and intergroup conflict/understanding 21:21-26:17 Things high school teachers can do 26:17-30:30 Town-gown collaborations 30:30-32:15 Outro Transcript Click here to see the full transcription of this episode. 

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