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EUVC

E406 | Apostolos Apostolakis, VentureFriends: Blueground's journey - from early investments to a global unicorn

28 Jan 2025

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Welcome to a new special episode of the EUVC podcast! In this episode, we’re joined by Apostolos Apostolakis, Founding Partner at VentureFriends and one of the early backers of Blueground, a European unicorn in the prop-tech space. Blueground, founded in 2015, operates as a full-stack provider of fully furnished apartments for medium-and long-term stays, available in over 30 cities worldwide, including New York, London, Paris, Dubai, and Tokyo. Apostolos shares the journey from VentureFriends' initial investment to Blueground’s growth as a global leader, raising multiple rounds and overcoming challenges.Apostolos co-founded VentureFriends, a €170M fund currently deploying from its third fund and planning a fourth. Focused on pre-seed and seed investments, VentureFriends operates across Europe, the UK, and the Middle East, backing startups in B2B and B2C software, fintech, and marketplaces. Notable investments include Blueground, Huspy, Instashop, Carmoola, Plum, Flexcar, Embat and Harborlab.Together, we explore how Apostolos and VentureFriends supported Blueground's expansion from Greece to international markets like Dubai and the U.S., the lessons learned from navigating crises like COVID, and the importance of founder conviction and operational efficiency in scaling a business. Expect insights into prop-tech innovation, venture dynamics, and the art of balancing growth and profitability, along with candid reflections on the human side of venture investing.

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