E421 | Ingrid Bonde Åkerlind, Oxx: Leveraging the ICP bow tie framework to back high-growth European B2B SaaS

In today’s episode of the EUVC podcast, Andreas talks with Ingrid Bonde Åkerlind, a seasoned investor at Oxx, a venture capital firm focusing on B2B SaaS companies that operate from London and Stockholm. Backed by a $190 million second fund and a boutique, high-conviction approach, Oxx targets late Series A and Series B companies that have not only passed the product-market fit gauntlet but are now ready to scale. Ingrid’s unique blend of hands-on operational experience and investment insight helps her spot startups that truly understand their market dynamics.Drawing on her journey from building growth teams to steering venture investments, Ingrid explores the power of a well-defined Ideal Customer Profile (ICP). She explains how transitioning from an experimental phase to a focused customer strategy can align sales, marketing, and product teams for sustained success. In this conversation, she shares practical insights on refining go-to-market strategies and leveraging data-driven customer segmentation to drive operational efficiency and venture-scale returns.Go to eu.vc for our core learnings and the full video interview 👀

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