How the Meetings Industry Will Come Out of COVID Stronger

Meetings Mean Business Co-Chair Trina Camacho-London on how the industry must be proactive in the face of global challenges. Last Tuesday, April 14, was supposed to be Global Meetings Industry Day — the annual day of advocacy for in-person events in which groups around the world gather together to celebrate. But due to lockdowns and travel restrictions in response to COVID-19, that was not an option this year. Yet the Meetings Mean Business Coalition, which created GMID, partnered with Meeting Professionals International and the Events Industry Council to create GMID Virtual. The online series of events and education sessions gave members of the industry plenty of insights and information, even if it lacked the face-to-face experience that has been part of the event in its previous four iterations. To discuss the event and the state of the meetings industry at this critical time, we reached out to Trina Camacho-London, vice president of global group sales for Hyatt Hotels Corp., who serves as co-chair of the Meetings Mean Business Coalition. In this episode of Eventful: The Podcast for Meeting Professionals, Camacho-London discusses how the organization is working to address the COVID-19 crisis, working closely with the U.S. Travel Association and serving as a hub for its numerous meetings industry partners — and how MMBC aims to help the industry come out of this stronger than ever. See omnystudio.com/listener for privacy information.

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