Maximizing Revenue Opportunities With Hybrid Meetings

MeetingPlay's Joe Schwinger discusses how to get the most value from events with both in-person and virtual audiences. After a year in which most found themselves only attending events remotely, the value of in-person has never been clearer. But the meetings industry has also seen the many advantages that virtual events can provide, including greater accessibility, availability and data-collecting opportunities. As travel and gathering restrictions continue to loosen, planners are looking to create events that tap into the best of both the in-person and virtual worlds — in a word, hybrid. On this episode of Eventful: The Podcast for Meeting Professionals, we speak with Joe Schwinger, CEO of MeetingPlay, about how his company has shifted from planning in-person meetings to all-virtual, and is now helping clients leverage a hybrid approach. He discusses how a year of virtual events has shifted audience expectations of in-person (5:20), how organizations can manage the extra costs of connecting with both on-site and remote attendees (11:25) and why there are more options than ever to generate revenue with both audiences (17:15). This episode is brought to you by Visit Long Beach. Long Beach Live. Revolutionizing the Event Industry.See omnystudio.com/listener for privacy information.

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