The Race to Net Zero: Moving From Pledge to Action

The events industry must take action to shape the sustainability policies that will govern our business. In Scotland this past November at COP26, the United Nation’s climate-change conference, governments and industries made a pledge to reduce carbon emissions. At that time, Northstar’s Loren Edelstein spoke with Fiona Pelham, CEO of Positive Impact Events, about why and how the events industry must commit to reducing its carbon footprint. (For details, listen to the Nov. 3 episode of Eventful.) Nearly five months later, very little action has been taken on that pledge, says Pelham. In this episode of Eventful, she stresses our need as an industry to have a role in framing policies that will govern our business, as well as free resources for reducing the carbon footprint of business meetings and events. Among topics addressed: What the growing focus on carbon means to the events sector today (1:25) Why government policy will soon impact the way we work (4:00) How the industry needs to shift its focus from profitability to creating a sustainable business model (5:10) Why the events sector needs to take initiative to frame the policies that will impact us (9:20) The imperative to move from pledging to action in the Race to Zero (10:00) How to make a net-zero commitment (11:00) What a commitment means and how to take action (14:10) The reality that most in our sector who have made the pledge haven’t done anything further (18:10) An open invitation to share your sustainability journey with Northstar (18:55)See omnystudio.com/listener for privacy information.

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