112: Small business does not mean incapable, bigger is not always better ft Heidi Jacobson

Super stoked about today's guest, a WOWman in event productions, Mrs. Heidi Jacobson, VP of Business Development in the Live Events Industry. Heidi is someone who brings to the table everything one expects in a dynamic sales executive. Drive. Vision. Attention to detail. What you might not expect is what really sets her apart – her constant focus on client satisfaction. She thrives on the new challenges each moment brings and finds her ultimate success in turning the “impossible” into a brilliant reality. Seasoned Sales Executive with experience in leadership, sales, business development, business acumen, and product marketing. Extensive knowledge of marketing and business development with both services and products. A take-charge, dynamic individual that excels at building and managing sales teams, exceeding sales goals, with a constant focus on client satisfaction.  Takeaways from today's episode: integrity, good reputation, and authenticity will carry you forward in the AV industry, women in the AV industry have to continuously prove themselves, regardless of their skillset and experience level, everything is open for discussion, everything is negotiable, small business does not mean incapable, bigger is not always better when it comes to AV partners, to last in this industry you must place your mental and physical fitness at the top of the list, always. --------------- Connect with Heidi on Linkedin --------------- ⁠“Events: demystified” Podcast⁠ is brought to you by ⁠Tree-Fan Events⁠ and your Podcast Host is ⁠Anca Trifan, CMP, DES. ⁠ Let's chat about your event, and schedule a time that works for you via the ⁠20 min free consultation link. ⁠ Original Podcast Music written and produced by ⁠Fable Score Music. ⁠ ---------------- For event and podcast updates, tips, and tricks of the trade, follow us on these social channels: Instagram: ⁠@eventsdemystifiedpodcast ⁠ and Twitter: @DemystifyEvents Our YouTube channel: ⁠https://www.youtube.com/channel/UC2_hOoPp_DhYCvaH2SznPNw

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