181: Community, Strategy & the Future of Experiential Events ft. Liz Lathan

In this episode of the Events Demystified Podcast, host Anca Platon Trifan delves into the intricacies of event design with Liz Lathan, Co-founder of Club Ichi. They discuss strategies for fostering genuine connections at events, blending community and technology, and moving beyond predictable programming. Liz shares her expertise on creating experiential and human-centered B2B marketing, her role in Club Ichi, and the philosophy behind spontaneous think tanks. She also offers insights into maintaining community engagement through intentional design, strategic collaboration, and leveraging technology effectively. Tune in for a conversation filled with valuable takeaways for anyone looking to enhance their event strategy.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.👉 Like and share this video to spread the knowledge.00:00 Introduction to Experiential Strategy01:54 Meet Liz Lathan: Community Life Strategy Expert04:14 The Problem with Traditional Event Design07:04 The Birth of Club Ichi10:59 Building a Thriving Community18:15 Support Systems and Team Dynamics22:16 Exciting Upcoming Events and Initiatives27:02 Upcoming Events and Registration28:30 The Role of Technology in Events30:13 Enhancing Community with Technology33:05 Emerging Tools for Engagement36:36 Personal Mission and Career Journey38:30 Memorable Event Experiences43:40 The Birth of Club Ichi47:25 Building Meaningful Connections48:22 Conclusion and Farewell--------------------------------------------------------------Book Anca to Speak at Your Event: https://ancaplatontrifan.me/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

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