184: Crafting Unforgettable Experiences: Experiential Marketing and Event AI ft Steven Burchard

Welcome to the ⁠Events Demystified Podcast⁠, hosted by ⁠Anca Platon Trifan, CMP, WMEP⁠. In this episode we welcome dynamic entrepreneur and experiential marketing expert Steven Burchard , as we demystify creating unforgettable, engaging content and event strategies that resonate with audiences. Stephen shares his journey from a magician to a nationwide brand builder, emphasizing the importance of adaptability and innovative thinking. The conversation covers the role of storytelling, the impact of brain breaks for attendee engagement, and the transformative power of technology and AI in crafting hyper-personalized event experiences. A must-listen for event professionals, small business owners, and entrepreneurs aiming to elevate their event planning and audience engagement strategies.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.👉 Like and share this video to spread the knowledge.00:00 Introduction to Experiential Marketing 01:53 Meet the Expert: Stephen Bouchard 03:52 Stephen's Memorable Event Highlights 05:46 Stephen's Entrepreneurial Journey 11:50 Adapting to Change: The Pandemic Pivot 14:11 Engagement Strategies for Virtual Events 20:02 The Importance of Movement and Wellness 27:49 Creating Unforgettable Experiences 35:53 The Power of Emotional Connection in Events 36:25 Storytelling in Event Design 36:46 Magic and Storytelling: A Unique Approach 38:26 Understanding Client Goals for Event Success 40:30 Budget Constraints and Creative Solutions 50:58 The Role of Technology in Events 51:35 AI in Event Personalization 58:13 Hyper-Personalization: The Future of Events 01:08:39 Conclusion and Final Thoughts--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events LLC.Discover the future of events: https://ai.treefanevents.comLet's change the way we plan, produce, and experience events together!--------------------------------------------------------------Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: https://ancaplatontrifan.me/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.--------------------------------------------------------------👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

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