195: Turning Pages & Profits: Turning Your Story into a Business Asset ft. Steve Martile

In this episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the strategic and transformative aspects of writing a book as a business decision. Joined by guest Steve Martile, founder of Boutique Publishing Agency, this episode explores how entrepreneurs and event professionals can turn their stories into powerful business assets. Steve shares his journey from being a mechanical engineer to founding a successful publishing agency, offering insights on the transition, leveraging personal experiences, and monetizing non-fiction books. They also delve into practical strategies for writing, publishing, and marketing a book, including the use of AI tools and the importance of audiobooks. Whether you're contemplating writing your first book or seeking ways to effectively monetize your expertise, this episode provides valuable guidance and motivation.00:00 Introduction: Writing a Book as a Business Decision01:57 Meet the Host and Guest: Anca and Steve03:59 Steve's Journey: From Engineer to Publisher05:42 The Transition: Marketing to Publishing07:44 Monetizing Books: Strategies and Success Stories11:23 Writing and Publishing Process: Tips and Insights20:24 Marketing Your Book: Launch and Beyond24:44 Adapting to Modern Readers: Attention Spans and Formats27:38 The Power of Audiobooks27:59 Engagement Through Audible29:24 The Impact of Meditation Downloads29:49 The Transition to Life Coaching30:42 Spotify's Changing Landscape32:04 Common Myths About Publishing38:01 The Role of AI in Writing41:20 The Importance of Authenticity in Audiobooks42:45 Publishing Trends and AI Tools43:53 The Value of Personal Stories in Business Books45:33 The Perception Shift from Doer to Leader48:39 The Power of Your Own Voice49:36 Conclusion and Resources👉 Like and share this video to spread the knowledge.👉 Episode Notes: ⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: ⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

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