380. How James Westbrook Transformed Commercial Property into a Thriving Coworking Business

What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full. In this episode: How James transitioned from real estate investing to launching coworking spaces The pros and cons of owning vs. leasing coworking properties Why private offices are the key revenue driver in his suburban market Marketing and lead generation strategies that actually work (including what didn't) The power of community in coworking—without forcing happy hours If you're an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights! Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/ James' LinkedIn profile Magnolia Woods website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

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