401. The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs

Ever wondered how to build a successful coworking business in smaller markets that the big players ignore? Jeff Goronkin cracked the code by targeting overlooked cities and mastering the art of community-first growth. Key Topics Covered: How Jeff leveraged a "sandbox period" to learn coworking before committing to major investments Why targeting smaller markets (populations 50-70k) can be more profitable than competing in saturated metros The power of revenue-share lease agreements and how to negotiate them with landlords Building relationships with economic development offices to secure grants and support Why PR and community engagement are secret weapons for coworking success Smart hiring strategies for community managers who can truly own their role The importance of downtown revitalization as a core business strategy Lessons learned from expanding to three locations across NY, PA, and MA Resources Mentioned in this Episode: Jeffrey's LinkedIn profile Urban Co-Works website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

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