What drives more sponsorship revenue for clubs - standalone or bundled deals?

Off the back of a new NWSL club sponsorship report that found the NWSL’s 14 clubs generated $75 million in sponsorship revenue for the 2024 season, Maggie and Matt compare and contrast and see where WSL clubs benefit and are restricted by being part of a men's team's sponsorship proposition. Matt also tweaks his ranking of the factors influencing someone’s decision to attend a women’s football game - based on listener feedback - and they answer a listener question about what clubs should be doing via the media to build loyalty beyond the Lionesses bump. This is the Southampton FC season ticket video Maggie references is in the podcast. If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable. Expected Goals is an Unofficial Partner production. Get in touch by emailing [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

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