EP142: Behaving, Marketing, and Innovating!

Learn how restaurants and hotels are dealing with bad customer behavior, why marketers are finally paying attention to customer experience, and why innovation doesn't have to be complicated! Bite-Sized Delight From the Episode: • The Customer Isn't Always Right - If customers aren't behaving with civility, smart businesses will choose not to work with those customers, taking comfort in the fact that kind people want to go places that value kindness. • More CMOs are Focusing on Customer Experience - According to new research from Salesforce, nearly 78 percent of CMO's now own customer experience for their organization and are working to create a cohesive customer journey across channels and devices. • The Best Innovators Deliver Extraordinary Outcomes - In her new book RE:Think Innovation, Carla Johnson offers a framework for generating innovative ideas to push your organization forward. Are You Looking for Things We Referenced? • "Restaurants and Hotels Push Back Against the Uptick in Customer Tantrums" - by Clare Ansberry in The Wall Street Journal • State of Marketing in 2021 - by Salesforce • RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes - by Carla Johnson Learn more about the Experience This Show and the hosts: Joey Coleman Dan Gingiss

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