34- From Local Sucess to Global Impact: Key Insights into Device Innovation and Market Expansion - part 2

Dr. Gustavo Meirelles leads the second part of the episode with guests Jasper Van De Sande, senior business consultant and partner at Suazio and Namsa, and José Leovigildo Coelho, CEO and co-founder of IONIC Health.Through their experiences and knowledge, they offer valuable guidance for companies looking to reach new markets and make a positive impact on global health. The journey of global expansion requires meticulous planning and a deep understanding of the inherent challenges at each stage. Jasper and Leo highlight the importance of assessing scalability and relevance, selecting strategic markets, conducting pilots and local validations, seeking specialized advisory, forming local teams, adjusting the product to the market, and defining a global roadmap.Finding the balance between innovation, speed, and meeting regulatory requirements is crucial for the success of global expansion. Achieving this goal also depends on a combination of factors, including strong leadership committed to the company's global vision.

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