E99: Smarter Sport - Using Athlete Data to Drive Innovation in Women's Sport

Every athlete faces performance challenges, but could the answers lie in their data? In this episode, we explore how data-driven innovation is uncovering hidden performance patterns and offering deeper insights into what happens beyond training hours. We also discuss where technology still has room to grow, as we continue unlocking new ways to help athletes get the very best out of themselves.In this episode Dr Samantha Rowland discusses athelte driven data with Liverpool John Moores University's Dr Kelsie Johnson and Loughborough Sport's Olivia Murphy.Data driven innovation: 2:42 Athlete voices: 10:38 Academic barriers: 18:14 Hormonal changes: 23:46 Encouraging participation: 29:40 Data transformation: 33:19 The next generation: 39:20 Next steps: 45:16

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