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Experts! Speak English! - How to talk your way into an international career without the bullxxit

063 Communicating with Creatives For a Brand You (really) Love

17 Dec 2020

Description

We talk about what really makes a great brand, the three core components - the last of which is sadly neglected and some brands that walk the talk versus those that tick the boxes and put the glossy brand book up on the shelf and why emotions are the core of creativity - even when it is corporate or conventional.

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