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Extraordinary America

The Art of Franchising with Adam Goldman

06 Nov 2025

Description

In this episode, we welcome Adam Goldman, the nation's leading franchise coach and consultant, who shares his journey from corporate America to franchise ownership. Adam discusses the importance of pursuing one's dreams, the misconceptions surrounding franchising, and how it can provide financial independence. He also dives into his book, 'The Franchise Lifestyle,' where he interviews franchisees about their experiences. Join us for insights on entrepreneurship, franchising, and achieving the American dream!Chapters:(03:20) Franchises appeal because of scalability(11:31) What do you think a person needs to become an entrepreneur(14:04) A lot of entrepreneurs struggle with balancing business and family life(16:13) franchise visa program called E2(19:03) The American dream is freedom and financial independence(20:24) Having discipline is key to achieving the American dream(21:52) Business owners need trust and delegation to grow their businesses(23:58) American identity is also about the pursuit of happinessSponsored by:BLU Scholarship: https://www.blu.university/a/2147984849/YbykQKgPAdam Goldman bio:Adam Goldman is a seasoned franchise consultant with over 20 years of experience as an investor, serial entrepreneur, franchisee, and Master Franchisor. With a proven track record of building successful businesses across two continents, Adam brings a global perspective and hands-on expertise to every client he serves.His entrepreneurial journey began in Poland, where he founded a thriving IT company. After relocating to the United States, Adam launched a real estate investment firm in Texas, further cementing his reputation as a dynamic and resourceful business leader.Most notably, Adam grew the Vanguard Cleaning Area Developer concept in Houston into a multimillion-dollar operation, overseeing over 30 franchisees and serving over 300 customers. Under his leadership, the business became a regional powerhouse in commercial cleaning before being successfully sold.Today, Adam leverages his deep industry knowledge to guide aspiring entrepreneurs and investors toward the right franchise opportunities, helping them navigate the path to business ownership confidently and clearly.Connect with Adam:https://www.franchisecoach.net/about-me 

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