The Hidden Opportunity in Your Exam Lane: Why Emerging Presbyopes Are Your Most Valuable Contact Lens Patients

In this episode, you’ll step into one of the most overlooked opportunities in eye care—an opportunity that affects every patient over 40 and can quietly transform the way your practice grows. Dr. Amanda Nanasy shares a story most of us forget: presbyopia isn’t just a refractive change… it’s an emotional moment. It’s the instant a patient realizes their vision—and their identity—is shifting. And for many, it feels like a reminder that time is moving faster than they’d like. But inside that discomfort is massive potential. You’ll hear how simple conversations, better expectations, and a patient-centered fitting process can turn frustration into relief… uncertainty into confidence… and lost revenue into lifelong loyalty. If you’ve ever rushed through a presbyope conversation, avoided bringing up multifocal lenses, or assumed a patient “wouldn’t be interested,” this episode will change how you approach these moments. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube  

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