“It Took Me 10+ YEARS To Escape 9-5” | Ft. Ruz (AKU)

Yesss people welcome back to another FairDinkum episode! This episode we have Ruz Roslan, founder of AKU, who joins us on the couch to share his journey from working 9–5 for over a decade to building one of Australia’s fastest-growing sportswear brands. We dive into how discipline, patience, and purpose led him to collaborate with major clubs across Futsal, volleyball, and basketball — and even partner with AFC Football and Thailand Futsal. This episode is all about creating culture, building legacy, and betting on yourself. Make sure to subscribe, drop a comment, and share !   Follow Ruz on his personal journey at: Instagram: @ruzroslan Keep up to date with all things AKU: @akuaustralia Follow us on our socials at: Instagram: @fairdinkumau TikTok: @fairdinkumau   For the all the visual lovers, check us out on YouTube!   0:00 Preview 1:42 The Story Begins — Welcome To The AKU Journey 2:23 If There Was No AKU… What Would Ruz Be Doing? 4:44 “I Lied About University… Just To Build AKU” 8:14 9–5 Lessons That Built A Million-Dollar Brand 16:35 Going Up Against Nike & Adidas — How AKU Did It 20:16 “It Took 3 Years Before We Went All In Full-Time” 24:08 Non-Negotiables Every Entrepreneur Needs To Win 29:25 Expanding To Asia — How AKU Built Bases In Vietnam & Thailand 36:18 Are Brands Really About Community Or Just Marketing? 43:39 Fighting Imposter Syndrome — The AFC Thailand Story 48:27 AKU’s Dream Sponsorship — Who They’d Love To Work With 54:36 “Sport Is Our Everything” — The Power Of Real Connection 58:55 How To Handle Pressure When Everything’s On The Line 1:03:51 Lifestyle Or Money — Taking A Pay Cut To Bet On Yourself 1:07:11 What Ruz Would Tell His Younger Self?

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