Founder's Story
Zero to 1000% Growth: How Shane Smith Disrupted the Med Spa Industry | Ep. 203
20 Apr 2025
Shane Smith is a seasoned med spa entrepreneur with over 20 years of experience and the CEO of Upkeep Ventures—one of America’s fastest-growing aesthetic brands. With multiple Inc. 5000 awards and 1000%+ year-over-year growth, Shane has built a national business by making high-quality med spa services accessible to the customers most companies overlook.His fearless approach to scaling and commitment to affordability are changing the face of the industry.s a seasoned med spa entrepreneur with over 20 years of experience, responsible for building and leading some of the world’s top-performing spa and med spa companies, including multiple Inc. 5000-ranked businesses. As the CEO of Upkeep Ventures, Shane has scaled a national med spa brand focused on affordable, high-quality aesthetic services, driven by rapid growth, fearless strategy, and a commitment to serving customers others overlook.We dive into: – Why being too smart can hold you back as a founder– What Shane learned by shadowing elite CEOs– His no-fluff take on entrepreneurship and risk– Why doing what others won’t is the secret to growth– And how to scale a service business without losing your soul💻 Visit: https://www.upkeepmedspa.com🌐 More: https://www.upkeepventures.comOur Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Full Episode
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Buy now at DAZN.com slash boxing. 5000. 5000. Yeah, yeah, yeah, absolutely. Ultimately, it really came down to the fact that I was a really great employee for about 12 years, and I realized that I was making a lot of people a ton of money. And I noticed every year that I aged, kind of my scale of what I thought a lot of money was kept getting higher.
And then you hang around enough people to make enough money, and you realize the only way to do that is you have to go own your own business. So I went out, started my own. And yeah, it's been back to back Inc. 5000s now.
So what was that like? Because I about 10 years ago, I had the opportunity to to go to the Inc. 5000 award ceremony. And I heard Damon John speak and what he said almost changed my life. But what was it like for you?
You know what it was? It was fulfilling. You know, I've always said this. I don't think I've ever been the smartest guy in any room ever. But the one thing that I've always been willing to do that other people aren't is take risks.
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