Endless Shiny New Clients - Jenna Warriner
episodePreviously titled “Endless Shiny New Clients” — renamed by the publisher on Aug 4, 2026
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What unexpected career pivot did Jenna Warriner experience?
Jenna shows us how questioning conventional wisdom and focusing on genuine connection over follower counts can create sustainable growth and meaningful impact, transforming not just social media presence, but entire businesses. The show starts now. Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now. Hi guys, welcome back. I'm excited about this one because this uses Instagrams on a level that I haven't used in a really long time. But before we get into all that, thank you so much for joining us for the show.
Thanks for having me. Fun to be here all the way down in Florida.
All the way down in Florida and you up there. And thank you for coming on with your arm being broken. That is unbelievably sweet of you. And again, I'm so sorry that your arm had a moment, but I'm glad you're handling it as well as you are.
Yeah, it's okay. I'm like really tough unless it comes to putting a messy bun on the top of my head, in which case I'm not capable of doing that at this time.
Well, then we had that in common, except that I am not tough, nor can I do a messy bun on the top of my head. It just doesn't work out very well, but we'll get there. So tell me a little bit more about you and how you got here and all the magic stuff that you've done with Instagram as well.
How can businesses master Instagram's algorithm?
Yeah. So I was a bartender and an actor over in Toronto, Canada. Hi, Canucks. I'm Canadian. And I started volunteering at this yoga studio to get free classes. And I would like bartend all night and then bike to a yoga studio at like 9am and be just the worst customer service agent for them, to be fully honest. I'm not very good at that job. And one day the owner asked me if I would help him with his phone. And I helped him with his Instagram. And I think I was the only person in his life that knew how Instagram works. So he got it in his head that I was some sort of Instagram social media person. And I'm like, no, I'm not. I'm just like a tired woman who is trying to make a career of being an actor while bartending.
And he wouldn't let it go. He was like, can you come run the social media for the studio over and over again? And I said no a billion times. And eventually he was just like, Jenna, what's a good day if you know NLP? He like kind of like talk ninja'd me. And he goes, what's a good day this week for you to come in and discuss your rate? I'm like, oh, God, fine. Thursday. So I go in and I agree for $300 to run all the social media for this whole studio, the Facebook, the Instagram. Next thing you know, I am bringing influencers in from all over the city. I'm borrowing lighting equipment and taking it on the streetcar over and like running photo shoots and running contests at the front desk if you follow us on Facebook. And I'm just like loving it, like loving it.
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Chapters
8 chapters
1
What unexpected career pivot did Jenna Warriner experience?
0:56–2:15
2
How can businesses master Instagram's algorithm?
2:15–4:36
3
What is the importance of personal branding in social media?
4:36–5:59
4
What are the three content buckets for effective social media strategy?
5:59–9:28
5
How can businesses focus on genuine connections over vanity metrics?
9:28–10:57
6
What strategies can drive immediate sales results on social media?
10:57–14:51
7
How can fun be integrated into social media marketing?
14:51–18:23
8
What are the key elements of engaging social media content?
18:23–40:42
Speakers
1 identifiedMore from Proven Podcast
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