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All About Instagram Influencers And How They've Changed Advertising
Tue, 10 Sep 2019 07:00:00 +0000
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Social media influencers have changed the marketing industry. Brands now pour billions of dollars into partnering with people who can reach audiences on platforms like Instagram and YouTube — whether they're advertising a handbag, a video game or a meal at a local restaurant. But what does it take to become an influencer, and what happens when your livelihood is tied to a platform that's not your own? Sam talks with an influencer, a reporter who covers the industry and an executive who helps influencers achieve stardom.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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