Keep What You Earn

Three Ways Your Profit Is Lying to You as a Med Spa Owner

09 Jun 2026

Contributed by Lukas

There are three big ways profit can distort reality: inaccurate revenue tracking, blended service margins, and poor cash flow visibility. Understandi...

Unlocking Membership Success: Margins, Utilization, and Growing Patient Value

02 Jun 2026

Contributed by Lukas

Hip programs are often used to create predictable cash flow, but recurring revenue alone does not guarantee profitability.  Too often, practices f...

The Three Keys to Med Spa Compensation: Hourly, Revenue Sharing, and Bonuses

26 May 2026

Contributed by Lukas

Compensation is one of the hardest operational systems to get right in a med spa. If the structure feels unclear or unfair, it quickly creates tensio...

Transforming Patient Aftercare with Technology to Reduce Cancellations and Malpractice Risks

19 May 2026

Contributed by Lukas

Most med spas focus heavily on the procedure itself, but patient experience is shaped just as much by what happens before and after treatment. In thi...

Why Niching Down in Medical Aesthetics Can Skyrocket Your Practice Growth

12 May 2026

Contributed by Lukas

For a long time, I avoided narrowing my focus because it felt like the fastest way to limit my opportunities. I built my business by saying yes to a w...

Protecting Your Ownership: Capital Mistakes Med Spa Founders Must Avoid

05 May 2026

Contributed by Lukas

If you're building a business without thinking about ownership structure, equity, and long-term strategy, you're taking on more risk than you rea...

How to Guide Med Spa Patients to Their Best Results

28 Apr 2026

Contributed by Lukas

If you're saying yes to every patient request, you're not delivering better service—you're creating inconsistency in your results, your operat...

Why Every Med Spa Needs Treatment Plans to Maximize Results, Retention, and Revenue

21 Apr 2026

Contributed by Lukas

If your med spa is still operating transaction by transaction, you're capping your revenue, your retention, and your enterprise value. Selling indiv...

Moving from Information Overload to Focused Growth in Your Med Spa Practice

14 Apr 2026

Contributed by Lukas

If your med spa is growing but you feel buried in dashboards, reports, and disconnected data, you don't have a data problem—you have a focus prob...

Building Strong Policies to Reduce Refunds and Chargebacks in Your Aesthetics Practice

07 Apr 2026

Contributed by Lukas

Chargebacks and refunds aren't just frustrating—they're one of the clearest indicators of operational breakdown inside your medical practice. If...

Avoiding Double Stress: Steps to Successfully Grow Your Practice

31 Mar 2026

Contributed by Lukas

Opening a second location sounds like growth—but if the first location isn't fully optimized, expansion can quickly turn into double the stress w...

Stop Guessing, Start Monetizing Every Square Foot for Maximum Practice Profit

24 Mar 2026

Contributed by Lukas

A new device, a trending wellness service, a treatment every competitor suddenly seems to offer...In the aesthetics industry, the pressure to add the...

Are You Ready to Expand? The Five Vital Financial Signs for Med Spa Owners

17 Mar 2026

Contributed by Lukas

If you run a 1–2 location med spa and want the option to scale or sell in the next few years, the way you build your business today determines wh...

Why Med Spa Memberships and Gift Cards Can Distort Your Profit Calculations

10 Mar 2026

Contributed by Lukas

Recurring revenue sounds smart. Memberships, prepaid packages, and gift cards can create a surge in cash flow for med spas — but without proper fi...

How Med Spa Owners Build a Sellable Practice

03 Mar 2026

Contributed by Lukas

If you own a 1–2 location med spa and want the option to scale or sell in the next 3–5 years, this episode breaks down what actually makes an ae...

We'll Be Right Back

26 Nov 2025

Contributed by Lukas

In today's quick episode, I'm sharing that Keep What You Earn will be taking a short holiday break — and I have some exciting updates for 2026. We'r...

Making Accountability Part of Your Culture with Gina Cotner

24 Nov 2025

Contributed by Lukas

Today, I'm joined by Gina Cotner, founder and CEO of Athena Executive Services. Gina shares her journey from executive assistant to building one of th...

The Truth About IRS Audits

19 Nov 2025

Contributed by Lukas

  In this episode, I'm breaking down the fears and myths around IRS audits. I compare getting audited to getting pulled over—it feels intimidating,...

Your Stress-Free Guide to Year-End Financial Planning

17 Nov 2025

Contributed by Lukas

In this episode, I'm sharing practical, tactical advice to help you manage your year-end finances with confidence. It's easy to feel rushed this time ...

From Discount Spa to Respected Practice with Brooks Loughry

12 Nov 2025

Contributed by Lukas

In this episode, I sit down with Brooks Loughry, who brings over 20 years of experience in the aesthetic medical industry. We talk about how medical s...

Mastering Business Deductions

10 Nov 2025

Contributed by Lukas

Today, we're talking about the world of business deductions and breaking down what they really mean for entrepreneurs and business owners. I'll walk y...

Why Complacency Costs You

05 Nov 2025

Contributed by Lukas

Today, I'm diving into the pitfalls of complacency in business and how it can quietly hold you back from growth. As a fractional CFO working with a va...

Finding Your Financial Constraint with Jim Emerich

03 Nov 2025

Contributed by Lukas

Today, I'm speaking with Jim Emerich, founder of Backbone CFO, a fractional CFO practice that specializes in supporting construction firms and manufac...

Think Bigger Than a Niche

29 Oct 2025

Contributed by Lukas

In this episode, I'm breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a si...

Cash Flow Mastery for Entrepreneurs

27 Oct 2025

Contributed by Lukas

Today, Shannon shares tactical and actionable advice for entrepreneurs to improve their cash flow without making common mistakes. Learn the key differ...

From Fashion Apparel to Facial Franchising with Michele Henry

22 Oct 2025

Contributed by Lukas

Shannon sits down with Michele, the founder and CEO of FACE FOUNDRIÉ. Michele shares her entrepreneurial journey from running a successful women's cl...

Depreciation Decoded: Avoiding Tax Traps Final

20 Oct 2025

Contributed by Lukas

Today, Shannon breaks down the essentials of bonus depreciation and depreciation recapture: two topics every business owner should understand. She exp...

Building Wealth Without Wall Street with Joey Mure

13 Oct 2025

Contributed by Lukas

Shannon is joined by Joey Mure, founder of Wealth Without Wall Street. Joey shares his journey of creating financial freedom by focusing on passive in...

Fractional CFO vs. Bookkeeper - What Do I Need?

08 Oct 2025

Contributed by Lukas

Today, Shannon dives into the crucial differences between a bookkeeper and a fractional CFO, revealing why scaling businesses should consider the latt...

Do You Need a Financial Facelift?

06 Oct 2025

Contributed by Lukas

Today, Shannon guides entrepreneurs and business owners through the challenges of financial overwhelm and decision fatigue. Shannon shares tactical an...

Why Gut-Based Marketing Doesn't Work with Ricky Shockley

01 Oct 2025

Contributed by Lukas

Shannon is joined by Ricky Shockley, owner of Med Spa Magic Marketing and a digital marketing professional with over a decade of experience. Ricky sha...

How to Build Investor-Ready Financials

29 Sep 2025

Contributed by Lukas

Maintaining high-quality financial records for business owners is critical, especially if you're interested in selling your business. Shannon explains...

The Hidden Cost of Complexity in $3M+ Businesses

24 Sep 2025

Contributed by Lukas

As you scale your business past the $3-5 million revenue mark, there are complexities that arise, including increased overhead, team expansion, and th...

High School Hobby to Vegas Merch Enterprise - How Austin Boyd Approached Business as a Young Entrepreneur

22 Sep 2025

Contributed by Lukas

Shannon chats with Austin Boyd, the founder of Alive Print Shop. Austin shares his incredible journey from starting a custom t-shirt business in his p...

The Ultimate 5-Step Financial Framework for Medspa Owners

17 Sep 2025

Contributed by Lukas

Shannon discusses the importance of understanding key financial metrics, such as offer profit and operating profit, and their impact on overall busine...

Get Away from the Decimal Point

15 Sep 2025

Contributed by Lukas

Shannon addresses common misconceptions about financial management, emphasizing the importance of focusing on macro-level decisions rather than micro-...

Why You Need More than Contracts to Protect Your Assets with Attorney Blake Harris

10 Sep 2025

Contributed by Lukas

Asset protection is invaluable, especially for business owners. Shannon is joined by Blake Harris, an expert attorney specializing in offshore trusts....

Your Most Expensive Habit

08 Sep 2025

Contributed by Lukas

The most expensive habit for business owners is distraction. Shannon explains how distraction not only wastes valuable time but also has a compounding...

Four Ways You Might Be Stuck in Business

03 Sep 2025

Contributed by Lukas

Shannon discusses the multifaceted role of business owners as resource allocators. She introduces a quadrant framework that helps identify where busin...

Finding Your Marketing Focus with Amber Frankhuizen

01 Sep 2025

Contributed by Lukas

Dive deep into the intersections of finance and marketing with guest Amber from AF Marketing. They explore the importance of data-driven decisions in ...

Your Finance Hire - Dos and Don'ts

25 Aug 2025

Contributed by Lukas

Today, we will address a critical pain point for businesses hitting the $5 million revenue mark: knowing when to bring your finance function in-house....

Profit Sharing Options for Employees with Rob Gallaher

20 Aug 2025

Contributed by Lukas

In this episode, Shannon dives into the transformative potential of profit sharing with expert guest Rob Gallagher. Rob, a successful business owner, ...

Meet KWYE's Newest CFO, Erica

18 Aug 2025

Contributed by Lukas

Join Shannon, as she introduces the newest team member, Erica Barrow, to 'Keep What You Earn Co'. With a unique background in forensic accounting and ...

Luxury Travel & Perks for Business Owners with Eli Facenda

13 Aug 2025

Contributed by Lukas

Ready to unlock a life of luxury travel without breaking the bank? In this episode, Shannon sits down with Eli Facenda, the "Eli Travel Guy," to reve...

What to Expect From Your CFO with Pam Jordan

06 Aug 2025

Contributed by Lukas

In this episode, Shannon sits down with Pam Jordan, an experienced CFO and founder of Pivot Business Group. Together, they demystify the role of a CF...

How to Create Enterprise Value for Your Business

30 Jul 2025

Contributed by Lukas

In this episode, Shannon breaks down the essential steps to building enterprise value in your business. Whether you're planning to scale, sell, or sim...

Why Enterprise Value is the Goal

28 Jul 2025

Contributed by Lukas

In this episode we will dive into the final phase of the Profitable Scaling Playbook: building enterprise value. Shannon breaks down what enterprise v...

Ways to Maximize Customer Value

25 Jul 2025

Contributed by Lukas

Let's get into the concept of customer lifetime value (LTV) and its pivotal role in profitable scaling. Discover strategies to maximize customer spend...

Don't Miss Out on Customer Value Metrics When Scaling

23 Jul 2025

Contributed by Lukas

Today, Shannon discusses how entrepreneurs and business owners can maximize their customer value by understanding and managing two crucial metrics: Cu...

How to Unf*ck Cash Flow

21 Jul 2025

Contributed by Lukas

Let's get into the critical topic of cash flow management for business owners. Building on the previous discussion about cash flow basics, Shannon out...

Understanding What is Breaking Your Cash Flow

18 Jul 2025

Contributed by Lukas

In this episode Shannon takes a deep dive into the crucial distinction between profit and cash flow. Learn why cash flow is an essential tool for mana...

Keep Your Business Profitable with Strategic Cost Management

16 Jul 2025

Contributed by Lukas

Do you understand the true importance of a solid budget? Shannon calls this your 'profit plan,' and explains how to categorize expenses into fulfillme...

A Deep Dive into Your Profitability Strategy

14 Jul 2025

Contributed by Lukas

This episode dives deep into understanding operating profit or net profit, a metric crucial for any entrepreneur or business owner. Learn how to measu...

How to Ensure Your Core Offer is Scalable

11 Jul 2025

Contributed by Lukas

How can you ensure you're making enough on each unit sold to cover the costs of running your business? The focus is on evaluating your pricing strateg...

Fine-Tuning Your Core Offer for Growth

09 Jul 2025

Contributed by Lukas

Let's dive into the concept of core offer profit, which is essentially the profit derived from a specific product or service after direct costs are su...

Our Model for Scaling Profitably

07 Jul 2025

Contributed by Lukas

In this episode Shannon introduces the Profitable Scaling Playbook, a comprehensive framework designed to help entrepreneurs and business owners build...

How to Never Lose a Credit Card Dispute

02 Jul 2025

Contributed by Lukas

In this episode, we will dive into the often-overlooked but critical topic of managing disputes and chargebacks. These financial leaks can quietly chi...

Hire People Smarter Than You

30 Jun 2025

Contributed by Lukas

Shannon shares her transformative experience at the Acquisition.com scaling workshop. She discusses the critical need for business owners to hire indi...

Essential W-9 Practices for Compliance

27 Jun 2025

Contributed by Lukas

Today's episode focuses on the significance of collecting W-9 forms from contractors and why it can save you time and avoid issues at year-end. We'll ...

Businesses I Think Are Unsellable

25 Jun 2025

Contributed by Lukas

In this episode, I dive into the types of businesses that are typically challenging to sell. We explore why businesses built on personal brands, onli...

The Role of an Owner at $1M, $10M, and Beyond

23 Jun 2025

Contributed by Lukas

In this episode, we dive into what it truly takes to scale your business to $1 million, $5 million, $10 million, and beyond. From building and relyin...

When NOT to Sell Your Business

20 Jun 2025

Contributed by Lukas

In this episode, I get into the critical topic of when not to sell your business. We'll explore various scenarios that indicate it's not the right tim...

Transform Your Idle Cash into Active Profits

11 Jun 2025

Contributed by Lukas

In this episode, inspired by my experience at the Junior Achievement Steps for Success program, I dive into different cash management strategies for ...

Shannon's Appearance on The Rainmaker for Contractors Podcast

09 Jun 2025

Contributed by Lukas

In this episode, I'm thrilled to reshare an episode from when I was a guest on the Rainmaker for Contractors Podcast. I share practical tax strategie...

From Founder-Led Sales to Sales Machine

06 Jun 2025

Contributed by Lukas

In this episode I dive into the often overlooked topic of founder-led sales. I discuss the common struggle many business owners face in handling vari...

Employee Incentives for Growth-Stage Companies

04 Jun 2025

Contributed by Lukas

In this episode I discuss the significance of aligning employee compensation with desired behaviors and business outcomes. Learn practical tips on im...

How to 10X Your Strategic Capacity as a CEO

02 Jun 2025

Contributed by Lukas

In this episode, we expand on the $5 million bottleneck and discuss how to multiply your strategic capacity as a CEO to catalyze your business growth...

The $5M Bottleneck

30 May 2025

Contributed by Lukas

In this episode I discuss a common hurdle many business owners face: the $5 million bottleneck. Drawing from my experience as a CFO, I outline how bu...

Build Like You're Selling

28 May 2025

Contributed by Lukas

In this episode, I share personal reflections as I navigate selling our Connecticut home and how this experience paralleled with business advice I rec...

Pre-Due Diligence - What Sophisticated Buyers Will Dig Into

26 May 2025

Contributed by Lukas

In this episode, I demystify the often complex process of preparing your business for sale. From unexpected offers to due diligence, I provide action...

How to Scale Without Losing Margin

23 May 2025

Contributed by Lukas

In this episode, we tackle the concept of margin erosion and how it impacts scaling businesses. I share insights on how growing your sales doesn't ne...

REPLAY - How to Build Trust with Your Customers

21 May 2025

Contributed by Lukas

In this episode, I dive into the crucial topic of building trust online, especially in the digital marketing landscape. You've probably heard about th...

One of the Most Common Struggles While Growing Your Business

19 May 2025

Contributed by Lukas

In this episode, I discuss some of the challenges and triumphs of evolving a business, sharing personal experiences from my journey as a CPA and busin...

How to Manage Spending with Employees

16 May 2025

Contributed by Lukas

A solid expense reimbursement policy is a must and today I'm sharing effective strategies and platforms. As your business scales, you'll need to trus...

How I Keep Myself Honest with Spending

14 May 2025

Contributed by Lukas

I'm sharing a personal journey of self-reflection on spending habits and prompting you to do the same. As I've grown my team to seven members, I've be...

How to Accelerate Your Cash Collection

12 May 2025

Contributed by Lukas

In this episode, I dive into the concept of receivables in accounting. I'll explain how receivables represent money owed by customers and highlight th...

Why The Rich Pay No Taxes and You Feel Left Out

09 May 2025

Contributed by Lukas

In this episode, we dive into the often-asked question: Why don't the rich pay taxes? I break down common misconceptions about income, taxes, and weal...

Invest in Building or Buying with Jackie Koch

07 May 2025

Contributed by Lukas

I'm joined by HR expert Jackie Koch, who brings a wealth of knowledge and experience from her extensive background in high-growth startups and HR cons...

I Hired My Husband - Here's Why

05 May 2025

Contributed by Lukas

I recently hired my husband, Jason, into our business. Jason, an adept entrepreneur with 17 years of experience, brings invaluable insights into opera...

What is Penetration Pricing and How to Use it

02 May 2025

Contributed by Lukas

In this episode, I dive deep into the concept of penetration pricing—a strategy where you set an initially low price to attract customers quickly a...

Why You Need a Financial Storyteller

30 Apr 2025

Contributed by Lukas

In this episode, we'll dive into the financial storytelling of your business and the distinct roles of financial professionals. I guide you through un...

3 People You Should Avoid if You Want to Grow Your Business

28 Apr 2025

Contributed by Lukas

You want to grow your business, but to do that effectively, there are certain types of people you should avoid. Drawing from my own experience...

Three Things We Look For In a Client

25 Apr 2025

Contributed by Lukas

Have you ever considered the importance of evaluating values fit when bringing an employee or client on board? I'll discuss why having clearly define...

How to Find Your Financial Constraint in Your Business

23 Apr 2025

Contributed by Lukas

Let's dive into the hidden financial constraints that could be holding back your business. We explore common roadblocks like improper pricing ...

Traits of My Most Successful Clients

21 Apr 2025

Contributed by Lukas

Let's dive into the critical traits that set successful entrepreneurs apart from the rest. I share insights from my lunch with one of my most success...

A Cash Flow Reframe You May Need

18 Apr 2025

Contributed by Lukas

Cash flow is the exchange of promises—both in and out—so it's important to maintain good relationships with vendors and customers while ensuring f...

Stop Waiting and Start Scaling with Sam Vander Wielen

16 Apr 2025

Contributed by Lukas

Believe it or not, it is possible to scale your business while keeping things simple. Today, I'm joined by Sam Vander Wielen, an attorney turned entr...

Is My Business Doing Okay?

14 Apr 2025

Contributed by Lukas

There's a recurring theme in my recent client calls: the uncertainty many business owners face about the true health of their business. Discover why i...

Don't Speed If You Can't Afford a Ticket

11 Apr 2025

Contributed by Lukas

In this episode, we dive deep into the financial side of running a business, translating the complexities into enjoyable, understandable concepts. Usi...

Early Warning Signs of a Cash Flow Crisis

09 Apr 2025

Contributed by Lukas

In this episode, we tackle one of the most stressful situations a business owner can face—a cash flow crunch. I discuss how cashflow issues can dras...

Use This Hack to Hire Financial Experts in Your Business

07 Apr 2025

Contributed by Lukas

In this episode, I discuss the common challenges faced by business owners when hiring financial help. I offer a strategic approach to hiring financia...

How to Properly Classify Assets and Expenses

04 Apr 2025

Contributed by Lukas

In today's episode, I dive into a topic that often confuses business owners: the difference between an expense and an asset. While you might think you...

Tackling Tough Conversations About Money with Mary Clements Evans

02 Apr 2025

Contributed by Lukas

In today's episode, we talk with Certified Financial Planner Mary Clements Evans, author of "Emotionally Invested". Mary shares her approachable, jar...

How to Play the Long Game in Marketing and Still Manage Cash Flow

31 Mar 2025

Contributed by Lukas

In this episode, I'm tackling a common challenge many business owners face: balancing long-term marketing strategies with the need for immediate cash ...

Do This Before Offering a Discount

28 Mar 2025

Contributed by Lukas

In this episode, we're discussing creative strategies for offering discounts without hurting your bottom line. I'll share insights on how to effective...

The Key to Building Authentic Relationships and Network with Cassandra Thompson

26 Mar 2025

Contributed by Lukas

Today, I'm thrilled to welcome back Cass Thompson, a former career coach and expert in all things networking. Cass believes that while our opp...

My Advice on Communicating with Investors

24 Mar 2025

Contributed by Lukas

In this episode, I'm diving into the nuances of investor relations, especially for those who've never raised capital before. We'll explore the essent...

Are You Ready For a CFO in Your Business?

21 Mar 2025

Contributed by Lukas

In this episode, I'm breaking down the considerations you need to evaluate before hiring a CFO for your business. From understanding the differences b...

Judgment Free Taxes with The Only Consultant, Katherine Studley

19 Mar 2025

Contributed by Lukas

In this episode, I had the pleasure of welcoming back Katherine Studley, the founder of The Only Consultant and Prisma Tax Group. Katherine specializ...

Seismic Shifts in My Mindset and Business

17 Mar 2025

Contributed by Lukas

In this episode, we explore the significant moments of clarity and paradigm shifts in business, focusing on how to align your client base and operati...