Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity
28 Nov 2024
Welcome to another insightful episode of "Mick Unplugged"! Today, we're joined by the brilliant Dr Marcus Collins, a profound thinker in marketing and culture. In this episode, Dr Collins dives deep into shifting marketing strategies towards building authentic relationships and serving people, rather than just selling products. We explore his top hip-hop influences, with names like Kanye West, Tribe Called Quest, and Jay Z making the list, and discuss his top three hip-hop songs that have deeply resonated with him. Dr Collins shares invaluable tips for businesses focused on culture, emphasizing the need to understand and articulate your beliefs, connect with like-minded people, and spread your message authentically. We also dive into the cultural significance of regional phrases, Dr Collins' innovative merchandise strategy, and his motivational journey to prove his potential despite external doubts. Mick Hunt, our host, delves into the power of understanding what moves people to influence them, praising Dr Collins for his profound insights on culture. They touch on leadership, organizational culture, the concept of belonging, and how marketing and PR strategies can complement each other to build strong, lasting relationships with audiences. This episode is packed with wisdom, humor, and motivational titbits, making it a must-listen for anyone looking to understand the deeper aspects of culture and human behavior in business. So, tune in and get ready to embrace your purpose and potential with the incredible Dr Marcus Collins. Takeaways: · Culture is a system of conventions and expectations that govern behavior. · Understanding culture requires a sociological lens and curiosity. · Understanding humanity is key to effective marketing. · PR helps grow visibility for marketing efforts. Sound Bites: · “Building Brands with Significant Meaning” · " Role of Marketing in Sustaining Engagement” · "Importance for Entrepreneurs to Stay True to Their Brand.” Connect and Discover LinkedIn: linkedin.com/in/marctothec Instagram: Instagram.com/marctothec Website: marctothec.com X: @marctothec Author of: For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be https://a.co/d/1UVRC08 See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
Marcus, when you started this journey, man, what was your because? It was because people didn't think I could. People doubted me, and maybe even I doubted myself.
It wasn't about showing them that I can do it, but it was about... One of the quotes that's deep with me this week is, if you want to move people, you got to understand what moves them. And as simple as that quote is, that's also the genius of Dr. Marcus Collins, because I think a lot of times we take things for granted.
You know, we tend to mistake the obvious because it's there. It's right in front of us.
The obvious thing about us is that culture isn't something that's bought into. It's who people are, what your business is.
And I would love for you to elaborate that culture as a system of conventions and expectations that demarcate who we are and govern what people like us do.
Welcome to Mick Unplugged, where we ignite potential and fuel purpose. Get ready for raw insights, bold moves, and game-changing conversations. Buckle up. Here's Mick.
Ladies and gentlemen, welcome to another exciting episode of Make Unplugged. And today's guest is an unstoppable force who's transformed the way we think about marketing, branding, and culture. If you've ever wondered how to turn cultural awareness into a strategic power, you are in for a masterclass today, I promise you.
Get ready to dive into the world where ideas spark action, authenticity leads to transformation, and the future is created one meaningful story at a time. Please join me in welcoming the brilliant, the visionary, the dynamic, the guy that doesn't know he's helped me become the man that I am today, Dr. Marcus Collins. Marcus, how are you doing today, brother?
I am blessed and highly favored and so very grateful to be with you.
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