Jeff Krauss is the founder of IE Group NYC, a leader in experiential marketing and event production. Known for his ability to connect brands with people in memorable ways, Jeff has built a reputation for creativity, strategy, and flawless execution. His company works with top global brands, and his leadership blends business acumen with a deep understanding of culture, design, and storytelling. A lifelong New Yorker, Jeff also mentors emerging talent and explores the evolving world of experiential marketing. In this episode, Jeff shares his journey from a college nightclub promoter to a leading name in event management, emphasizing the importance of mental resilience and the power of providing unparalleled experiences for all involved in his events. We also explore his innovative project, FanRoom Live, a platform that creates intimate, meaningful interactions between celebrities and their fans while supporting charitable causes. Takeaways: Mental resiliency in entrepreneurship is important. Networking and strong relationships help grow a business. Consistency is key to long-term success. Sound Bites: "It's never over till it's over.” “Those that separate themselves are the ones that just have resiliency and keep going.” Connect and Discover LinkedIn: https://www.linkedin.com/in/jeff-krauss-86745353/ Instagram: https://www.instagram.com/iegroupnyc/ https://www.instagram.com/Quotenotesofficial/ https://instagram.com/famroomlive/ Website: https://iegny.com https://fanroomlive.com/ https://quotenotes.com/ 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡: Apple: https://podcasts.apple.com/us/podcast/mick-unplugged/ Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ YouTube: https://www.youtube.com/channel/UCIPaMel-Fb4zQmCSZDPHu4A LinkedIn: https://www.linkedin.com/in/mickhunt/ Website: https://www.mickhuntofficial.com See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
Welcome to Mic Unplugged, where we ignite potential and fuel purpose. Get ready for raw insights, bold moves, and game-changing conversations. Buckle up. Here's Mic.
Ladies and gentlemen, welcome to another exciting episode of Mic Unplugged. And today's guest is a visionary entrepreneur and event maestro who has been redefining the art of crafting unforgettable experiences for A-listers and prestigious brands across the world.
As the founder and president of IE Group, he has orchestrated high-profile events for clients like Saturday Night Live, George Clooney, the LA Dodgers, and many, many more. Get ready for an electrifying conversation with the dynamic, the influential, The maestro, Mr. Jeff Cross. Jeff, how are you doing today, brother?
I'm doing great, man. Thank you so much for having me. How are you doing?
I'm doing awesome as well. And I was telling you offline, you're someone that I've looked up to from afar. Seeing all the crazy cool things that you're doing, aside from podcasting and leadership development, I'm also... The speaker and the things that you do from an event standpoint, absolutely incredible.
But Jeff, I want to start with this, because like I said, I've been a follower and fan of yours forever. And on Make Unplugged, we talk about your because, that thing that's deeper than your why, that real reason that makes you do what you do. But here's what I know about Jeff, because I've heard you say this numerous times.
You failed, but the difference between you and millions of other people is that you kept going. When life gets hard and when that situation, when that project doesn't go the right way, the easy thing to do, believe it or not, is to stop, right? Jeff has always kept going. So I'd love to hear a little bit about that because for you, that purpose, that drive for you.
By the way, first and foremost, thank you for having me on today. And that actually means a lot for you to say that kind introduction. As far as my because and my why, I have always just adapted the mindset of it's never over till it's over. It's just not. There's a difference between saying, okay, you know what?
This project isn't going to suit my needs because I am not able to accomplish X, Y, and Z. And the reason I can't accomplish X, Y, and Z is because it's not fitting within what I can do, whatever the obstacles are, So I will push as hard as I can to make those obstacles disappear. But if they don't disappear and you get knocked down, just get back up. Find another project. Everybody has talent.
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