Mick Unplugged
Tamara Thompson: Why Your Story Matters for Influence, Community, and Real Growth
Thu, 24 Apr 2025
Tamara Thompson is a visionary in video marketing, master storyteller, and the dynamic force behind Broadcast Your Authority. With a background in impactful documentary filmmaking and a passion for connecting people, Tamara has built a powerhouse platform that empowers entrepreneurs, CEOs, and business owners to amplify their message and authority through data-driven storytelling and podcasting. Her own journey—from overcoming personal obstacles to thriving as an entrepreneur—fuels her mission to support others in sharing authentic stories that drive connection and growth. As the host of the Broadcast Your Authority podcast and founder of the eponymous agency, Tamara’s work has transformed countless leaders into recognized industry voices. Key Takeaways: Authentic connections and consistent relationship-building are at the heart of Tamara’s entrepreneurial journey—her commitment to genuine outreach has opened doors and fueled both personal and business growth. Storytelling is foundational for building a resonant brand. Tamara underscores the power of crafting and sharing both overarching narratives and incremental stories that align with a company’s mission, driving deeper audience engagement. Data-driven content creation sets apart today's top business leaders—Broadcast Your Authority helps clients leverage analytics to refine messaging, expand reach, and deliver content that truly resonates with what audiences are searching for. Sound Bites: "It may sound a little cliche, but when I decided I could actually help more people and showed results for more people, then the doors also started opening in my space as well." "If your audience has already spoken about your content, your episodes—do more of what they love and pay attention to that data." "A lot of people don’t believe they have a strong enough story, but having an expert to help pull it out can be transformational." Quote by Mick: "So if you're listening, if you're watching, do me a favor, do Tamara a favor. Right now, there's somebody that's on your heart, that's on your mind, and we all have it, right? But right now, there's really somebody that's like, you know, you should reach out, or your heart's telling you to reach out. Do that as soon as you listen to this episode." Connect & Discover Tamara: LinkedIn: https://www.linkedin.com/newsletters/broadcast-your-authority-6878804699525500928/ Instagram: https://www.instagram.com/broadcastyourauthority/reels/ Instagram: https://www.instagram.com/tamarathompsonofficial/ Facebook: https://www.facebook.com/groups/broadcastyourauthority/ Website: https://broadcastyourauthority.com/ Podcast: https://www.youtube.com/@broadcastyourauthority FOLLOW MICK ON:Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ YouTube: https://www.youtube.com/@mickunplugged LinkedIn: https://www.linkedin.com/in/mickhunt/Website: https://www.mickhuntofficial.com Apple: https://podcasts.apple.com/us/podcast/mick-unplugged/See omnystudio.com/listener for privacy information.
Chapter 1: Who is Tamara Thompson and what is Broadcast Your Authority?
Ladies and gentlemen, welcome to another exciting episode of Mic Unplugged, and today we've got a great one. We've got a guest who is a visionary in video marketing, a master of brand storytelling, and the force behind one of my favorite podcasts, Broadcast Your Authority.
With the track record for transforming entrepreneurs into industry leaders, she's built a powerhouse platform that's amplified voices and skyrockets influence. Get ready for a game-changing conversation with insights from the innovative, the empowering, the unstoppable, my good friend, T-Squared. Tamara Thompson, how are you doing, Titi?
I'm doing awesome. Thanks, Mick. I appreciate the T-Squared introduction. I was like, that goes way back. Yeah.
Chapter 2: What is Tamara Thompson's personal 'because' that drives her work?
There you go. Good stuff. Good stuff. So T-Squared, man, I want to get right there, go into it. You do a lot of amazing things for a lot of people. We probably have known each other for close to a year now since I started this podcast thing. What is your because? What's that thing that drives you that is your, that accountability to whatever it is? What's Tamara's because?
You know, people ask me similar frame questions. I like yours better than, like, what's your why? What's your because? It's very, very powerful. My because, you know, I think it started, and I didn't even realize what my because was probably over the years as things were actually growing and formulating. My because was going down the line.
Um, years back, I, I actually just wanted to, to actually connect with more people. Like I genuinely just wanted to connect people, help people talk to people. It was one of those things that was just kind of part of my personality, I guess. I just wanted to be there to help support people. And, um,
in different experiences, being able to help people with not just their podcast, but their life or introductions or connections or driving someone to the doctor or just, like, doing something out of the norm. Like, I always wanted to do something and give back. It wasn't something where I just wanted to say hey and, like, expect something from it. So, like...
Then I started to tap into what that really looked like. I truly believe, because a lot of people in my family live these generations of entrepreneurship and things like that. My mom was actually an entrepreneur growing up as a kid. I saw how hard she put work into things. She helped build our family. She was actually the stable one in the family.
And my dad would go through jobs like underwear, you know, rest in peace, he's no longer with us today and I still love you dad. And so, but we had this like stress, stress level piece of it but there was this part of my mom that she would always like.
do certain things and she would build the success and she would always talk about like how i had these dreams and how i could always help other people and so i believed her and i really wanted to she was like you can go and do whatever you want and help more people in the world you could be an entrepreneur too tamra and that wasn't something that i actually thought of until i was an entrepreneur because i really didn't think i was going to go down that that path but i think it was because of some of the struggles that we had
in our life growing up that started leading me onto this path of understanding that I could do something much more for other people that led back to a bigger mission. And that's what we did at Broadcast Your Authority because we've now built a network of over thousands of business influencers and CEOs and work with them with their podcast pieces.
And I was like, wow, I'm like, I'm actually doing that because I want to help more people in that line. It may sound a little cliche, but you know, it really is that point. Like, When I was decided I could actually help more people and I actually showed results for more people, then the doors also started opening in my space as well.
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Chapter 3: How does Tamara build authentic connections and relationships?
I appreciate that. Well, I appreciate your soul too. And you know, when people come into your path, like you genuinely feel connected more to certain souls. And when I have conversations with people, including yourself, it's just like, I want to stay connected. I want to touch base. You could touch base somebody every seven days or every seven months or every seven weeks.
And you still feel connected to that person. You still want to see how they're doing. And that's what I put forth to with most of our connections that I built over the years. Like, Literally today, I was like, I should reach out to so-and-so and so-and-so.
I literally just started messaging a bunch of my connections even today and this morning because I was like, I want to know what's going on in their lives. So I set up all these calls for this week. And I go to these spurts where I just want to understand what people need, what they want, and how I can help serve them. And then other things start to open from there.
And that's really what happens with those. We call them maybe basic touch points, but it really means something to most people.
Yeah. And so if you're listening, if you're watching, do me a favor, do Tamra a favor. Right now, there's somebody that's on your heart, that's on your mind. And we all have it, right? But right now, there's really somebody that's like, you know, you should reach out or your heart's telling you to reach out. Do that as soon as you listen to this episode.
I want you to really take three minutes and just reach out to that person that right now is on your heart, that's on your mind. Do that for me and Tee.
I appreciate that. I was like, do it now, right now.
Right now, right now, right now. So Tamara, let's talk about broadcast your authority. What was in your mind, the gap that you felt like was missing in order for you to start that company? Because what most people don't understand is when an entrepreneur starts a business, usually they see that there's a void, there's something missing and that They're the ones to fulfill it.
Their company can fulfill it. So T, what was that gap? What was that void that was missing that said, oh, I'm going to start a company and solve this problem?
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Chapter 4: What gap did Tamara identify that led to founding Broadcast Your Authority?
That's a great question. So at times I felt like there was multiple gaps that were jumping in there with. I was like, I can't just point just one down. You know, what was unique about it is originally it started way back actually when we had our production company first before we evolved into Broadcast Your Authority. So to give you some context here, we had a production company where we
we really felt like we wanted to help people share their message and their stories in a more impactful way, but also got them results. And so we would create these short-form content pieces, which we called teaser videos, trailer videos, and then we led them back to a long-form content piece, which back then we were directing impactful documentary films.
But of course, we were with brands, celebrities, influencers, entrepreneurs, CEOs. We started doing all these films, but a lot of that, of course, is just like a one-off project. And so we thought to ourselves, well, how can we help work with more people? And there was a moment where we had a teaser video take off and it had 888,000 views. That's angel numbers for you, 888.
And so when it took off, it had that in a matter of like less than 10 days taking off on YouTube. And we were literally like, what was that? And so we're like, okay, let's learn and figure out this YouTube beast. And that was back in 2012.
So when we jumped in to learn all the algorithms, it was a mixture of like content, topics, inspiration, even the music use that was impactful that took off on the channel. So we turned around and said, well, how can we, and that's where it evolved and shifted into what we do today with Broadcast Your Authority, which is a very simplified, similar system on the data-driven side, right?
We wanted to still fill that void where business owners and CEOs and founders were felt like they could broadcast their authority in a more impactful way, but also have the data behind it. Like, here's what people are actually searching for. This is what actually performed the best on your channel. This is what we suggest you do more of because this content took off.
So if your audience has already spoken about your content, your episodes, do more of what they love and pay attention to that data. So it really turned into this platform that people were able to share their message in an impactful way, but also have direction so that they could, you know, analyze the data, see what's taking off, take, you know, feedback. It's like, hey, this isn't working.
This is working. Hey, let's try something else. Let's change the thumbnails. Let's do YouTube thumbnails. So there's a lot of techie stuff, data stuff in there as well. But it was always back to everyone that we talked to said they wanted to share their message more and they wanted to share it more consistently.
And so we stepped into that space because podcasting wasn't necessarily as big as it is today. But what was unique about when COVID came online there was so many more listeners to podcasts. There were more creators to podcasts, but far more listeners. And then now it's such a huge medium to be able to help people share their stories through podcasting.
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Chapter 5: How does data-driven storytelling empower business owners and CEOs?
So that's my favorite part of it because I get to connect with people in person, put together these awesome PR experiences, connect the dots and bring people together. And that's really what we do as a whole. So it's, I call it the three tripod legs because that's really what it was with the background of videography and filmmaking in the background.
It evolved from that into the three tripod legs of broadcast your authority and how we serve our clients at this point. So yeah. that's really why I felt like we kind of came into that one-stop shop filling different things, but it really came back from something that they really wanted to share their message in a more data-driven way.
Yeah. And so, so impressed with that. And obviously I know you, so I want you to tell the world this, but why is storytelling so important to someone or some entity's brand. So for the viewers and listeners right now, you're about to hear from the guru. And y'all know I don't throw that word out a lot. But the guru when it comes to storytelling as it relates to your overall brand.
So T, like, why is that important? And then I'm going to do a follow up with for the people that are listening, what are some steps they can take to get that in action?
You know, what's interesting, Mick, is the fact that a lot of people don't believe that they have a strong enough story to share. I think a lot of people actually, there's big brands, corporations that tell the company brand story, which is very important, right? We work with corporations, brands, entrepreneurs, entrepreneurs.
The ones that I have the most passionate for, though, is the business owners, the entrepreneurs on that side. And when they're able to step in and understand that they actually have a story to share, but having an expert come in and kind of pull that story out, I think people also start to share the wrong stories.
One of the things that I did in my early years, I went way back and was telling my story from way back here all the way through these trenches to build this part to success. There's incremental stories within, so if you could take those little bitty pieces of the stories that has an overarching...
you know, the arch basically of storytelling and understand that you can tell these stories in different ways, especially on podcasts. Right. So obviously you have podcasts with multiple episodes, right? You're not going to talk about the same thing over and over and over again. Right.
So if they have a specific show, you want to make sure that they have a story that aligns with the content of the day. Right. And so I think when people can really hone in on what that overall arc story is for the show and the brand and the company or themselves, and then find all the mini stories within so then they can leverage those pieces out to come back to the arc storytelling piece of it.
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Chapter 6: Why is storytelling important for a brand and how can you start sharing your story?
all those things are super important for when you're doing something with a big push or you want more of a consistent growth method. Because once you do that push with PR first, that's where the marketing comes in second. Because then you're going through and then you're nurturing those people that come in from
Those interviews, those campaigns, those appearances, they come through like, oh, I found you on a mixed podcast. I loved your story. I'd love to connect with you because that would be a PR positioning factor. Right. So when you do that, it's a great opportunity and be very grateful for all the PR opportunities that are out there.
and then step forth and say like great like how how can we now serve this individual or this um person that's reaching out that turns into the marketing efforts of how how that that funnel goes through but it's more than just a funnel you know what i mean it's just like you're building relationships you're building community aspects so i agree with you 100 i believe pr is one exponential
tool and resource that can help brands, individuals, leaders, authors, speakers, uh, to really position themselves out there. And that really helps see that, that effort that goes into the marketing that is, should be consistent on the marketing side of it.
Wholeheartedly, wholeheartedly. So T now I want to talk, I mean, I've been talking to you personally this whole time, but I want to talk about you a little bit, your journey, like what's the biggest challenge that,
that you've had to overcome personal or business or both wherever you want to take it i don't care um you know what's funny mick is i went through my personal journey first so um About 14 years ago in December, I decided to sober up. I stopped drinking alcohol, any substance and cigarettes, you name it, anything, just cold turkey due to having some run-ins with the law multiple times.
So I have this very deep story of the ins and outs of jail systems in my 20s and putting together this opportunity for myself that actually created my life path from there. But I wouldn't take it back for the world. On a deeper note, I was actually put away for a few months, locked up, locked away. I was put on house arrest for nine months, so a total of a year I was put away.
Basically, if it was locked up with an ankle bracelet like Lindsay Lohan, it was back around the same time she was dealing with it too. Look at her now today. She's doing great.
There you go.
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