Episode 586: Neal and Toby dive into Trump’s ‘Big Beautiful Bill’ that looks to extend a 2017 tax cut policy alongside other economic policies that may or may not increase the US deficit. Then, Netflix just saved ‘Sesame Street’ as the legendary show will now be available on the most popular streaming platform. Also, small college towns that rely on a bustling campus are beginning to become ghost towns as enrollments are shrinking. Meanwhile, Toby examines the trend of cremation – a much more affordable option for families, but also hurting the bottom lines for funeral homes. Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Visit endthecampaign.com for more Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow 00:00 - 9 to 5 Interruptions 03:15 - Big Beautiful Bill Breakdown 08:00 - Sesame Street Heads to Netflix 11:45 - College Towns Emptying 16:35 - Cremation Rates Rise 20:50 - Headlines
Full Episode
Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, we'll dive into the details of the sweeping tax and spending bill Congress hopes to pass this week.
Then, hope you don't mind Mr. Snuffleupagus coming to your Netflix and chill sessions because Sesame Street has a new home. It's Tuesday, May 20th. Let's ride. Let's ride.
If you don't already put your phone on do not disturb mode during work, you're about to. A new Microsoft report on the workplace found that the average nine to five employee is interrupted every two minutes by meetings, emails, slacks and other pings. And that's not even taking into account non-workplace apps like iMessage or Spotify or YouTube. Toby, one interruption every two minutes?
Sounds pretty nice.
I know. We were laughing at this because that actually does feel like a blissful little two moments of peace for you. But add in all those messages plus post-work messages, and we are experiencing 275 interruptions a day. No wonder you can't think. Some other data points just showing how scatterbrained we are in the modern workplace. 60% of meetings are ad hoc versus scheduled.
And then edits in PowerPoint spike 122%. in the final 10 minutes before a meeting, so love all you procrastinators out there. Also, the messages do follow you home. Microsoft found that there's been a 15% year-over-year increase with messages outside the nine to five work hours, so anytime you feel like your work is chaotic or fragmented, you're probably right.
Now, Microsoft tries to position AI as the answer and the solution to all of this, but I say the answer is go outside and take a walk without your phone. And now a word from our sponsor, Iterable. Neil, I want you to imagine something. Imagine you just jumped into the ocean wearing a full business suit. Full birthday suit? Sounds like that wedding I went to in Punta Cana.
No, Neil, this is a morning show. I said business suit, uncomfortable, outdated, and wildly impractical for the situation at hand. That's what using campaign based marketing feels like in 2025.
Traditional campaigns are rigid and often totally miss the point. Your customers don't live on a marketing calendar. They live in the now. Iterable helps brands ditch the old playbook and deliver AI powered, always on personalization that meets people in real time.
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