Retailers depend on Black Friday sales, Trump unleashes his energy plan, and what comes next for Kamala Harris? Get the facts first on Morning Wire.Join The Candle Club! Become a Founding Member for 20% OFF, plus receive an exclusive members box with a limited-edition candle at https://TheCandleClub.com
Chapter 1: What are retailers expecting for Black Friday?
Retailers are hoping for a profitable Black Friday as shoppers show increased enthusiasm from last year.
Chapter 2: What deals can we anticipate this Black Friday?
As far as the deals go, we have items on sale up to 70% off our everyday prices. We anticipate excitement on Black Friday, not a craziness.
We break down the holiday shopping forecast.
I'm Daily Wire Editor-in-Chief John Bickley with Georgia Howe. It's November 29th, and this is a Black Friday edition of Morning Wire.
I make this pledge to the great people of America. I will end the devastating inflation crisis immediately, bring down interest rates and lower the cost of energy. We will drill, baby, drill.
What is the president's plan to return the country to domestic energy sources such as oil and gas?
And following her decisive defeat, Kamala Harris is looking to stay in the political spotlight. What's next for the VP?
Thanks for waking up with Morning Wire. Stay tuned. We have the news you need to know.
You know what I've discovered is surprisingly calming in these crazy times? A warm, seasonal candle. But I'm only choosing the Candle Club because they're made in the U.S. and free from the toxins used by most candle brands.
They've even partnered with Ben Shapiro, Matt Walsh, Michael Knowles, and Brett Cooper to make personalized collections with their favorite fall scents like butterscotch and bourbon, autumn bonfire, and more. Don't wait until the holidays to unwind. Live free and smell fancy with The Candle Club. Go to thecandleclub.com today.
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Chapter 3: How is online shopping changing Black Friday?
A surge in Black Friday enthusiasm suggests consumer confidence is ticking up.
Here to discuss is Daily Wire reporter Amanda Prestigiacomo. So Amanda, what can we expect for this Black Friday?
Hey, Georgia. Well, first, Black Friday is no longer this standalone day of shopping madness. Instead, consumers are doing a lot of their holiday shopping and deal hunting on that Friday all the way through Cyber Monday. And of course, that's because of the massive growth in online shopping. For example, last year, nearly $10 billion were spent online from Black Friday to Cyber Monday.
A decade ago, online sales in that timeframe were just under $2 billion. And despite Americans still struggling with cumulative inflation over the past three years, today is still expected to be the biggest shopping day of the year. One recent survey found that 47% of respondents said that they plan on shopping on Black Friday.
That's up from 31% last year, and there was a similar increase for Cyber Monday. Overall, Friday through Cyber Monday, a global consulting firm called Bain & Company has forecasted that we'll see 5% growth in retail sales compared to last year. You mentioned inflation still being an issue. Is that going to affect what consumers are looking for this time around?
Well, Americans are wanting a deal on essentials, and they're not necessarily buying luxury. Chains known for reasonably priced goods like TJ Maxx and Walmart had particularly strong numbers heading into Black Friday. Basically, the price has to be right for the right goods, but shoppers on the hunt should really be on the lookout for supposed deals that aren't really deals.
A report from WalletHub compared Black Friday ads against their Amazon prices just a few months ago, and they found that 41% of the items at major retailers are actually not less expensive compared to their pre-Black Friday prices. Retailers are sometimes inflating original prices so it looks like a deal. It would be wise to cross-check any deal you think you're getting.
Personally, I've seen a lot of this happen online specifically. Right, it's frustrating.
Now, there have been a few headlines about how Trump's signaling around tariffs could affect the price environment. Do we know for sure that that's happening?
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Chapter 4: What is Trump's energy plan for the country?
Chapter 5: How will tariffs affect holiday shopping?
They think Americans will want to buy those big ticket items before they see the effects from tariffs. But on the other side of that, the markets really didn't have a huge reaction to Trump's proposed tariffs. And actually, the U.S. dollar rose on Tuesday and the Mexican peso and Canadian dollar slid.
Experts say that they see the signaling on tariffs from Trump as negotiating, art of the deal style. They see it as more of a threat than something he'll actually do right away. Perhaps consumers view it that way, too. Also worth noting, some of these companies that have previously relied heavily on China are now moving elsewhere.
In one example, fashion company Steve Madden said in response to Trump's proposal that it's putting a plan in motion to move production out of China. More than 70% of the brand's U.S. imports currently come from China, but the CEO said he'll decrease that to just about a quarter of its business. So companies already trying to head off those potential price increases for consumers.
Well, all I want this year is a microwave air fryer. So if anyone has a recommendation, I'm interested. Amanda, thanks for reporting. You're welcome. Now that Trump's made all of his cabinet picks, the question is, what will they do? One area of particular interest, energy.
Here with a look at Trump's second term energy agenda is Daily Wire Deputy Managing Editor Tim Rice. Hey, Tim. So it's safe to say this will be one of the biggest changes when Trump returns to the White House.
What exactly will this look like? Yeah, John, you're absolutely right. Things are going to look a lot different from what the Biden administration has done. Basically, we're going to see a return to so-called traditional energy sources like oil and gas. Remember, Trump signaled this as early as election night in his victory speech when he teased RFK Jr. about being an environmentalist.
I just said, but Bobby, leave the oil to me. We have more liquid gold oil and gas. We have more liquid gold than any country in the world, more than Saudi Arabia. We have more than Russia.
Bobby, stay away from the liquid gold. That joke is honestly a pretty good distillation of Trump's thoughts on energy policy. For him, this is about global dominance as much as it's about energy independence. And if we look at the energy policy checklist the Trump transition team began circulating earlier this week, we'll see both of these goals reflected.
Trump says that on day one, he'll sign executive orders that would expedite approvals for drilling projects on federal land and off the coast, and lift Biden's ban on liquefied natural gas exports. He's going to re-approve the Keystone Pipeline, which Biden canceled with an executive order on his first day in office.
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Chapter 6: What will Trump's energy policy look like?
Yeah. One of the long-term goals included in the checklist is asking Congress for funds to replenish the Strategic Petroleum Reserve, which the Biden administration depleted to offset price hikes after Russia invaded Ukraine. That's expected to boost oil demand, which would encourage oil production.
There are also some rumblings that Trump is going to withhold funding from the International Energy Agency, the French group that's focused on reducing carbon emissions. That last one is a good reminder that Trump is going to go for some symbolic wins in addition to his more substantive policy proposals.
Certainly, the IEA will still soldier on without funding from the United States, and Democrats will still point to their emission standards to justify their bans on fracking and things like that. But once again, Trump is sending a clear signal. We, the United States, and its taxpayers are not funding a foreign group whose main goal is to undermine American energy independence.
Right, falls right in line with his messaging throughout the campaign. And who on the Trump team is going to be tasked with implementing these policies?
Well, we've got Chris Wright, a fracking exec and prominent defender of the oil and gas industry leading up the Department of Energy. Notably, Wright has repeatedly said that he does think fossil fuels contribute to climate change, but that climate change isn't as big of a threat as Democrats suggest.
Wright has been a major critic of the IEA and emissions caps and said in 2023 that the world runs on oil and gas and we need that. And in addition to running the Department of the Interior, North Dakota Governor Doug Burgum is also going to chair a newly formed National Energy Council. Trump says the council will oversee the path to U.S.
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Chapter 7: How are energy policies expected to change under Trump?
Chapter 8: What does the future hold for Kamala Harris?
What is the president's plan to return the country to domestic energy sources such as oil and gas?
And following her decisive defeat, Kamala Harris is looking to stay in the political spotlight. What's next for the VP?
Thanks for waking up with Morning Wire. Stay tuned. We have the news you need to know.
You know what I've discovered is surprisingly calming in these crazy times? A warm, seasonal candle. But I'm only choosing the Candle Club because they're made in the U.S. and free from the toxins used by most candle brands.
They've even partnered with Ben Shapiro, Matt Walsh, Michael Knowles, and Brett Cooper to make personalized collections with their favorite fall scents like butterscotch and bourbon, autumn bonfire, and more. Don't wait until the holidays to unwind. Live free and smell fancy with The Candle Club. Go to thecandleclub.com today.
A surge in Black Friday enthusiasm suggests consumer confidence is ticking up.
Here to discuss is Daily Wire reporter Amanda Prestigiacomo. So Amanda, what can we expect for this Black Friday?
Hey, Georgia. Well, first, Black Friday is no longer this standalone day of shopping madness. Instead, consumers are doing a lot of their holiday shopping and deal hunting on that Friday all the way through Cyber Monday. And of course, that's because of the massive growth in online shopping. For example, last year, nearly $10 billion were spent online from Black Friday to Cyber Monday.
A decade ago, online sales in that timeframe were just under $2 billion. And despite Americans still struggling with cumulative inflation over the past three years, today is still expected to be the biggest shopping day of the year. One recent survey found that 47% of respondents said that they plan on shopping on Black Friday.
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