021. THE STRENGTH OF VULNERABILITY & THE POWER OF DISTINCTION

I'm very excited about today's topic, it's something that means a huge amount to me and is massive in today's world of business, yet it's one that's often misunderstood. We're looking at the strength of vulnerability and the power of distinction. Embrace Vulnerability When we embrace vulnerability, we create a culture of trust and innovation. We encourage risk-taking and foster true collaboration. We build businesses that resonate deeply with our customers because they can see the human heart behind the brand. In the world of business, vulnerability is often seen as a weakness, something to be concealed behind a facade of unshakeable confidence and stoic professionalism. But what if I told you that the very heart of innovation, connection, and leadership lies in our willingness to be vulnerable? Distinction - Become the Purple Cow Let's paint a picture. Imagine you're driving through the countryside, and all you see are fields of very similar looking cows. And then suddenly, there's a purple cow. Yes, a purple cow! It's so unexpected, so different, that you can't help but stop and take notice. This is the essence of Seth Godin's 'Purple Cow' — the idea that being remarkable is no longer an option for your brand; it's a necessity. In today's saturated market, being just another face in the crowd isn't going to cut it. It's the necessity of being distinct that sets successful businesses apart. If you would love your business to be not only seen but also felt and remembered, then press play and let's look at this in detail. www.philippacraddock.com Book ref: Seth Godin's 'Purple Cow'

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