The Price First Then Justify Blueprint

In this explosive episode of Pitch Me, Kayvon Kay tears apart the traditional sales playbook as he coaches Parsa, a closer from North Van working on a $6,000 remote sales coaching offer that's already pulling in $40K monthly. But there's a problem. Parsa is using the same tired pitch structure everyone learns: build rapport, create value, dance around price, then beg for the close. Kayvon watches this trainwreck unfold and stops everything cold. What happens next is a masterclass in sales psychology that flips everything upside down. Kayvon demonstrates his controversial "Price First Then Justify" method, proving why leading with investment creates urgency instead of objections. He shows how saying "it's ONLY $6,000" cuts through resistance faster than fake price anchoring ever could. The brutal reality? Your prospects aren't stupid. They know you're avoiding price, and it's pissing them off. Watch as Kayvon exposes why pleasant conversations kill sales and demonstrates how to make prospects sell themselves instead of you selling them. From the moment someone says "I'm committed," he shows how to trap them in their own words when they try to back out. You'll discover: Why "awesome" and "cool" responses reveal you're not listening to real pain  The psychology behind "it's ONLY $6,000" versus traditional price anchoring  How to handle different personality types (logical engineers need facts, not dreams)  The three-pillar framework that justifies premium pricing indirectly  Kayvon's method for eliminating "I need to think about it" by making them commit to their own words This isn't about tricks or tactics. It's about conviction, alignment, and making prospects face the reality of staying where they are versus taking action.

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