Right About Now with Ryan Alford
Creativity - Uncommon Leadership - Profitable Pivoting - Luke Peter’s Path to $600 Million in Revenue
10 Dec 2024
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science Media In this episode of Right About Now, host Ryan Alford sits down with Luke Peters, former CEO of Newair, a leading brand in portable refrigeration. Together, they delve into the intricacies of entrepreneurship, sharing invaluable lessons on achieving business success. Luke recounts his early days of spotting market opportunities through Yahoo search trends back in 2001 and how these insights fueled NewAir's growth into a flourishing enterprise.Listeners will gain practical strategies, including the necessity of maintaining robust profit margins, the art of hiring the right talent, and the power of influencer marketing. Luke also highlights the critical role of differentiation, emotional branding, and ongoing market research in staying competitive. This episode offers a wealth of actionable advice for entrepreneurs looking to carve out a unique space in the business world.TAKEAWAYS Entrepreneurship and business success strategies Identifying and capitalizing on market opportunities Direct-to-consumer (DTC) business models Adapting to market changes and competition Importance of profit margins in business sustainability Effective hiring practices and attracting top talent Creating a clear vision and motivating employees Long-term perspective in business growth Emotional connection and branding in marketing Role of influencer marketing and content strategy in business success If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
At the time, Yahoo showed that there was a lot of searches for portable air conditioners. That's literally how I got into this business. And just from the beginning, we were just cash flowing it. It was super easy to show up and search. I don't even think there were paid ads at that time, 2001. There may have been, but early on, the paid ads were super cheap.
This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month, Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.
What's up, guys? Welcome to Right About Now. I hope you're doing great wherever you are, whatever you're listening. We appreciate you for making us number one in business and marketing on Apple Podcasts. Today, talking one of my favorite subjects, entrepreneurship, success building, and hey, I like the little mini fridges, baby. You'll know what that means shortly once we talk with Luke Peters.
What's up, Luke?
And stoked to be here. Thanks for having me. Looking forward to it.
I know. Hey, avid surfer too.
The waves are right here. So yeah, love it.
In Huntington Beach.
It's a great place to surf, I hear. It's beautiful. We've had last month's been really nice. Kind of small right now, but the weather's gorgeous. So, yeah, blessed. Very lucky.
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