Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYS Importance of earning attention in marketing Challenges of a saturated content landscape Evolution of marketing strategies from interruptive advertising to content-driven approaches The significance of authenticity and value in marketing Building trust and relationships with consumers The pitfalls of short-term marketing strategies The concept of "sampling" in content engagement Creative bravery in content creation Understanding audience needs and preferences Differentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
I start with attention because if you don't have any attention, you have nothing. You have no audience. You have no time. You have no engagement. You have no trust, no relationships. No one's even hearing you. No one's sampling.
This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.
What's up, guys? Welcome to Right About Now. We're always talking about now, not about yesterday, not about the future. Because look, it's about what works today in business, in marketing, and in life. We cover the gamut. And look... I get to choose who I want on this show. And that's what I love. Steve and I were just talking about this. And our next guest is someone that I've admired from afar.
I don't know Steve. You're going to get to know Steve today. So am I. But I've been reading his book and going through it. And a lot of people I know pointed him my direction. And I'm like, This guy knows his shit. And you know what? You're going to know his shit, too, because he is Steve Pratt. He is the author of Earn It, Unconventional Strategies for Brave Marketers. I hope I'm brave.
I'm going to learn today if I really am. Steve, welcome to the show.
Hey, thanks for having me. I feel like I'm going to be like a shit distributor today. This is good. We're all going to know our shit.
We're giving the shit to business. And look, we take the bullshit out of business. That's our tagline. No BS. No, there you go.
I'm full of it. I'm going to empty it all out today. It's great.
No, yes. No, it's not. This is the business you need to know. And Steve is not going to drop anything but knowledge on us. But Steve, where are we today?
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