Right About Now with Ryan Alford
The Future of Influencer & Athlete Marketing with Ishveen Jolly
22 Apr 2025
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford and guest Ishveen Jolly, CEO and co-founder of Open Sponsorship, explore the evolving landscape of influencer sponsorships in modern marketing. They discuss how influencer partnerships serve as a contemporary form of word-of-mouth marketing, crucial for brand growth. Ish shares insights on the challenges and opportunities in the industry, emphasizing the importance of amplifying content and understanding the distinction between brand awareness and direct sales. The conversation highlights the need for brands to adapt their strategies, nurture client relationships, and leverage influencer collaborations effectively for maximum ROI.TAKEAWAYSThe significance of influencer sponsorships as a modern form of word-of-mouth marketing.The evolution of the influencer marketing industry and its impact on brand strategies.Challenges brands face in effectively leveraging influencer partnerships.The importance of amplifying content created through influencer collaborations.Distinction between brand awareness and direct sales in influencer marketing.The role of authenticity in marketing and consumer engagement.The necessity for brands to understand influencers' motivations and needs.The shift from acquiring new clients to nurturing existing client relationships.The cost-effectiveness and personalization of influencer marketing compared to traditional advertising.The evolving landscape of influencer marketing with the rise of new platforms like TikTok.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
Why is influencer, sponsor the it medium for helping grow a brand of any size?
It's the new word of mouth marketing.
This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.
What's up, guys? Welcome to Right About Now. We're always keeping it right for you. You know, you know it right. You know, I mean, the website is RyanIsRight.com. You know, that's why I bring the best and the brightest from around the globe. Coming from London today. We're all over the planet. We got you covered, baby. We're talking all about sponsorships. NIL. Have anybody heard of that?
I'm going to go there with our guest. We're going to tell you what that means. But ultimately, it's about getting value for your marketing dollar. We got Ishveen Jolly. She's the CEO and co-founder of Open Sponsorship. What's up, Ishveen?
Hey, Ryan. Thanks for the intro.
Yeah. Hey, we're in this marketing game together. You know, we got to stick together. I love it. I know. It's a fascinating world out there, navigating new media, the new stars, the new spokesperson, all the people. You got all the changing laws and rules with what happened with NIL in the U.S. I want to get down that path. But at the end of the day, it's about I always say this is fame.
People have never been more aware that they're being marketing to, you know, being marketed to. They know. And so you've got to be more authentic and you've got to use their peers to sort of get to them. That's what I really love about what you guys are doing with open sponsorship. Let's set the table for everyone and they can go check out your YouTubes and all the stuff there.
Ishveen's got all the accolades in the world. Let me just tell you, I'll let her mention a few of them when she describes herself. Very accomplished. And her journey stories are out there. So we won't go to that. We want to keep it real raw and interesting about the topic.
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