Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford welcomes Bruce Buffer, the iconic voice of the UFC. Buffer shares his journey from managing his brother, Michael Buffer, to becoming a renowned UFC announcer. He discusses the origins of his catchphrase "It's time," the UFC's growth, and his strategic approach to branding and marketing. Buffer also highlights memorable moments in his career, his relationship with UFC president Dana White, and his new business initiatives aimed at helping athletes build their personal brands. The episode underscores Buffer's passion, dedication, and entrepreneurial spirit.TAKEAWAYS Bruce Buffer's career journey as the voice of the UFC. The origins and significance of his catchphrase "It's time." The growth and evolution of the UFC as a dominant force in combat sports. Memorable moments and highlights from Buffer's time in the octagon. The importance of branding and marketing in the mixed martial arts industry. Bruce Buffer's personal philosophy on business and life. The culture and lifestyle surrounding UFC fans. Insights into his relationship with UFC President Dana White. The business landscape of mixed martial arts and its financial impact. New business initiatives aimed at helping athletes build their personal brands. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
the rules of business are very simple so when you have a king kong gorilla like the ufc as your base unless you're doing something wrong or you don't know what your brand is all about there's no reason but to move forward and keep branding and building yourself and now it's time for the radcast with ryan alford this is right about now with ryan alford a radcast network production
We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.
What's up, guys? Welcome to one of our library re-releases with the one and only Bruce Buffer. It's time, yes, for you to look back and listen to this amazing episode we did with Bruce a couple years ago. Bruce is a marketer, man. He is a salesperson, a marketer, and the voice of the UFC, the octagon. He was amazing. I loved having him on. He really surprised me.
I knew of his acumen overall as a human being and as a person, but his acumen as a marketer was unbelievable. That's why if you're watching, I got this belt on. We're number one because of you, and we're number one because of guys like Bruce coming on our show, laying it down. telling you what it's like, telling you what the UFC is doing to grow and how to market yourself. Amazing episode.
We loved it. We love you. Happy holidays from Ryan Offord and the whole team at Right About Now. What's up, Bruce? Hi, how are you? Everything good? Everything's great, man. Appreciate you coming on. No problem. I know you're a busy man, and there's no better catchphrase than, it's time.
I say it every day I wake up, man. It's time to have the best day that I can.
It is. It is. Man, you got your hands in so much now, which I want to get into, and I love the t-shirt. Where did it's time come from? I want to know where that came from. Let's start there.
Well, you know, when I started in the UFC announcing and I've been managing my brother, Michael Buffer, you know, the legendary greatest announcer of all time. Let's get ready to rumble. We met late in life. And when we did, I owned two companies. I had my first company when I was 19. I've been an entrepreneur ever since.
I've owned a variety of companies, a couple failures here and there, but most all successes, you know, I'm proud to say. And when I met him, knowing that he was the announcer, he was and everything else, we eventually, I sold two companies and became his manager.
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