20. How To Build A Business Brand That Generates Leads In 3 Simple Steps

Who came up with your business name, fonts, colours, strapline and logo when you first set up your business? Did you know that the vast majority of businesses are actually turning people off with a cheap or boring-looking brand? (They don’t realise this is happening) A brand that they came up with years ago when they first set up their business with no experience in branding or marketing and a brand that was knocked up on a shoestring budget. What are you doing to get people to buy into your personal brand? People are buying from you, not your logo. Do you even have a strategy around your personal branding? How do you demonstrate and market your brand authority? How do you show your customers that you are more experienced, credible and trustworthy than your competitors? Your branding is the first thing that your customers see. It’s the beginning of the customer journey. This means they are judging you and making a buying decision based on what and how you are presenting you and your business to them. In this episode, I share with you the 3 brands that you must evaluate and improve if you want to attract more profitable leads in this digital age. Key Learnings & Actions From This Episode: 1. Discover the exact emotional branding mistakes that most businesses have already made that are costing them leads. (Is this you?)2. Learn the 3 brands that you must create to dominate your market, increase leads and make more profit. 3. Uncover the exact steps to create a world-class and memorable business name and brand that attracts high-end customers (Does your business name do this?) 4. Discover why in today's digital age you must be building a personal brand. Remember people buy from you, not your logo.  5. Find out the 10 most powerful ways to build your brand authority. Demonstrate to your customers why they should choose you.  If you are an established business you will be making crucial branding mistakes that are costing you leads.  If you are just setting up a new business… you’ve now found the knowledge to dominate your market from a standing start.  🎧 LISTEN TO ALL OUR PODCAST EPISODES HERE: ⁠⁠⁠⁠https://tradesfreedomclub.com/podcast⁠⁠⁠⁠ ------------------------------------------------------------------- APPLY TO JOIN OUR "INNER CIRCLE" MARKETING & BUSINESS COACHING PROGRAMME:⁠⁠⁠⁠ https://tradesfreedomclub.com⁠⁠⁠⁠ ------------------------------------------------------------------- FOLLOW US ON OUR SOCIAL MEDIA PLATFORMS: Join Our Safe & Thriving Facebook Group & Community: ⁠⁠⁠⁠https://www.facebook.com/groups/tradesfreedomclub⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/tradesfreedomclub⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@tradesfreedomclub⁠⁠⁠⁠ ------------------------------------------------------------------- WHO WE HELP AND SUPPORT At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

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