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Something You Should Know

Why Your Memory is Perfectly Imperfect & How to Love Better

13 Mar 2025

Description

Everyone knows that $19.99 is really $20. And we know that gas sold at $3.49 and 9/10 per gallon is really $3.50. We get it. So why do retailers and gas stations still price things this way? The answer is more interesting than you might think so we begin this episode by explaining what’s going on.https://www.theatlantic.com/business/archive/2015/01/the-psychological-difference-between-1200-and-1167/384993/ Your memory isn’t as good as you like to think. You forget a lot of things and your memory distorts a lot of other things so that what you remember to be true – isn’t. Given how sophisticated the human brain is, why are our memories so prone to error? That’s a fascinating question I explore with Gillian Murphy, an associate professor in the School of Applied Psychology at University College Cork and coauthor of the book Memory Lane: The Perfectly Imperfect Ways We Remember (https://amzn.to/41J9nu1). What does it mean to love well? Whether a lover, a friend or family member, there are people in your life you love who you could probably love better. What might that look like? Here with some insight into this is Yung Pueblo who has sold over 1.5 million books worldwide that have been translated into over 25 languages. He has an online audience of over 4 million people and has been featured on Good Morning America, The Today Show, CBS Mornings and other media outlets. His latest bestselling book is How to Love Better: The Path to Deeper Connection Through Growth, Kindness, and Compassion (https://amzn.to/41LOZZ7) Could having a dishwasher lead to allergies? It is part of that theory that living in a squeaky-clean environment can cause health problems. While it might sound a little odd, there is good evidence to support the idea. Listen as I explain. https://www.medicalnewstoday.com/articles/289832 PLEASE SUPPORT OUR SPONSORS!!! FACTOR: Eat smart with Factor! Get 50% off at https://FactorMeals.com/something50off QUINCE: Indulge in affordable luxury! Go to https://Quince.com/sysk for free shipping on your order and 365-day returns. TIMELINE: Get 10% off your order of Mitopure!  Go to https://Timeline.com/SOMETHING SHOPIFY:  Nobody does selling better than Shopify! Sign up for a $1 per-month trial period at https://Shopify.com/sysk and upgrade your selling today! HERS: Hers is changing women's healthcare by providing access to GLP-1 weekly injections with the same active ingredient as Ozempic and Wegovy, as well as oral medication kits. Start your free online visit today at https://forhers.com/sysk INDEED: Get a $75 sponsored job credit to get your jobs more visibility at https://Indeed.com/SOMETHING right now! Learn more about your ad choices. Visit megaphone.fm/adchoices

Audio
Transcription

Full Episode

2.481 - 14.605 Mike Carruthers

Today on Something You Should Know, why are things priced at $19.99 instead of $20? Then, human memory. Your memory is inaccurate a lot of the time.

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15.265 - 29.19 Gillian Murphy

We have good research to suggest that actually we've gotten to the point that we should get to, which is these memories that are imperfect, but they are perfectly imperfect in that we forget things in a way that helps us to be happier.

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30.057 - 39.901 Mike Carruthers

Also, how can your dishwasher cause allergies? And how to navigate the hard times in life and in love so you can learn to love better.

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40.581 - 55.728 Yung Pueblo

The difficult moments in life, they're going to change at some point. No storm in the history of the universe has lasted forever. So that means the tough times in your life, the dark moments in your life, they'll have a beginning and an end, which when you really embrace that truth, it makes it a little easier to move through the storm.

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56.368 - 58.849 Mike Carruthers

All this today on Something You Should Know.

61.328 - 64.409 Theresa

We are Theresa and Nemo and that's why we switched to Shopify.

64.469 - 72.092

The platform we used before Shopify needed regular updates, which sometimes led to the shop not working.

72.112 - 82.355 Nemo

Finally, our Nemo Boards shop also makes a good figure on mobile devices and the illustrations on the boards are now much clearer, which is also important to us and what also makes our brand.

83.675 - 88.617

Start your testing today for one euro per month on shopify.de slash radio.

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