MBA1579 Lessons Learned From Basecamp’s “Hey” Launch

Want to innovate your marketing? Study marketing innovation.That’s what we’ve been doing, as we followed the launch of HEY, a new take on email from the guys who created Basecamp.And no — we’re not affiliated with Hey in any way. We just paid close attention to Hey’s pre-launch marketing strategy, and felt compelled to share it with you. We’re not discussing Hey as a product. We’re discussing what made Hey’s marketing campaigns so creative, original, and effective.It’s enough to make you believe they really can take on Gmail.Hey’s launch proves that there’s always a new niche, a new way to approach even the most crowded industries. By daring to differentiate, Hey attracted, nurtured, and converted new legions of fans — even as they navigated unexpected roadblocks.What can you learn from Hey? Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are no comments yet.

Please log in to write the first comment.