Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money.It’s Q&A Wednesday, and we’ve got one listener who’s been running Facebook ads for 6 months, and can’t seem to get one crucial metric to move in the right direction: the cost per lead. If you’re spending too much on every conversion, you might as well not advertise!Today, we discuss the 4 factors you can manipulate to improve your Facebook cost per lead. By experimenting with these variables, you can find the sweet spot where your ads get the job done at a cost that makes sense — and helps you make progress.Make sure that when it comes to Facebook ads, the “R” in your “ROI” is worth the effort. Click Play!AdEspressoTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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