Adrian Weckler talks to James Kavanagh about the new media world

What sort of power do ‘influencers’ really yield?Adrian sits down with one of the most powerful social media figures in Ireland, who is a wanted man by commercial brands.James Kavanagh explains what he does, why it works and how he is now earning a multiple of what he did in previous jobs.Honesty and originality, he says, are key attributes, as well a particularly strong work ethic. He discusses how coming from a family of strongly motivated individuals, including his famous brother (Conor McGregor’s trainer), has influenced his aptitude to graft.James also talks about why Snapchat — the platform that originally gave him his biggest boost — now appears to be “stagnating” compared to Instagram.See omnystudio.com/listener for privacy information.

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